Senior Marketing Executive

Hi 👋 we’re Glean. We make study software that makes learning quicker and easier for everyone.

• We’re a SaaS scale up and one of the fastest growing tech companies in the North. 
• There’s 100+ of us around the UK with our HQ in Leeds. 
• Our software is award-winning and used by 100,000s of students at over 800 universities & colleges worldwide. 
• We’re growing so we can achieve our mission to support 1 million students to become better learners by 2026. 

The role of Senior Marketing Executive: 

This will be a 12 month fixed-term contract covering maternity leave.

Career track and level: IC3

As Glean’s Senior Marketing Executive you'll help to drive and innovate our customer marketing through utilising your skillset across various marketing channels and our CRM.  You’ll take the lead, being able to autonomously turn our clear objectives into marketing magic that will lead to results for both Glean and our customer bases - current and future.

Meet the Department: 

The marketing department at Glean is made up of a motivated and talented team who thrive on collaboration, creativity and innovation across content, demand generation and customer marketing. 

Your role will report into Paddy, our Customer Marketing Manager. Working closely with our sales and customer success teams, you’ll specifically contribute to delivery on customer marketing, focusing on both driving sales and creating opportunities to upsell. 

What you’ll be doing: 

Email Marketing 🎯

• Take our growth to the next level by delivering effective email marketing campaigns to delight Glean’s customers and drive upsell interest.
• Plan email campaigns, setting clear goals, strategy, and tactics. Manage and report on key email metrics.
• Turn messaging into compelling copy that increases conversions.
• Carry out tests and experiments to help optimize our email campaigns. 

Customer Comms 💬

• Coordinating communications for our key customer segments
• Working with Customer Success, Customer Experience, and other departments to ensure comms are relevant and aligned
• Identify opportunities to upsell Customers at key touchpoints
• Manage Customer webinar calendar 

Marketing Automation🤖

• Manage our email automation campaigns across a number of segments, ensuring the right messages are presented to the right people at the right time.
• Use our CRM (Hubspot) to plan nurture campaigns, setting clear goals. Manage and report on key email metrics.
• Prioritise email and data health in all campaigns.
• Work with the Content team to ensure relevant content is being sent at the right opportunities.

About you: 

• A minimum of 4 years’ relevant marketing experience.
• Experienced in managing email marketing and automation campaigns.
• Experienced using a CRM system
• A confident copywriter who can turn messaging into compelling copy.
• Experienced in B2B marketing.
• Confident on using tools for analysing and reporting on campaign performance
• Passionate about learning - always wanting to upskill and invest in your development.

⭐ Bonus skills & experience: 

• You have experience with an EdTech brand and understand the complexities of the Education market. 
• You have experience with Hubspot CRM.
• You have experience in a startup or scaleup environment.

If you don’t have some, or all, of the bonus skills & experiences listed please still get in touch as we’d love to hear from you.  

💰Salary and benefits:

£38,000 - £42,000 dependent upon experience 

🏖️ 33 days annual leave (Inclusive of bank holidays)

🎄 3 gifted days off at Christmas

💰 EMI Share Options Scheme

🎓 Generous individual learning and training allowance 

⌚ Truly flexible hours to suit when you work best 

💻 Full home working set up and beautiful collaborative office space 

🌴 Nomad working policy with family travel insurance 

🍼 Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

🤍 Health cash plan (from glasses to massages) 

💸 6% employer pension contribution

Location: 

We have a beautiful office space in Leeds and we love it when we get together to collaborate in person. We typically operate a hybrid way of working, however some of our roles support remote working within the UK, if you live more than 50 miles from the office. 

We will discuss ways of working with you at interview however if you have any questions before you apply please reach out to [email protected] 

💡 What to expect next: 

We’ll review your application and provide a response within 1 week. Even if it’s not the news you’d hoped for, we appreciate it’s good to know either way. 

If we invite you to meet with us for interview, here’s an overview of what the process will look like: 

1. Screening interview with someone in our Recruitment team (30 minutes). 
2. Interview and role related task with the hiring manager and another Glean colleague (90 minutes).

 Ahead of your interview you will receive a confirmation email outlining who you’ll be meeting and when, anything you’ll need to prepare in advance and any resources we think you might find helpful.  

You can also take a look at our full recruitment process here: Glean's Recruitment Process & Hiring FAQs | Glean

👀 Interested in learning more about a career at Glean? 

Here are a few further resources:

About Glean

Working at Glean Blog

The Glean Study Tool 

💌 Not quite the right role for you however you’d love to be a part of Glean’s journey? 

Let’s connect! Reach out to [email protected] and we’ll add you to our network, to keep you updated with any future opportunities we think you might be interested in.

📄 Applicant Privacy Notice 

We think it’s important that you understand how we use and handle your personal information, so here’s a link to our privacy notice. By submitting your application, you’re confirming that you’ve read and understood this notice.