We are seeking a Senior Marketing Cloud Architect to lead the design and evolution of a next-generation, AI-powered marketing ecosystem. This role will drive scalable, data-driven customer engagement by leveraging Salesforce Marketing Cloud, Data Cloud, and emerging AI/GenAI capabilities.
You will play a critical role in enabling personalized, omnichannel customer experiences, improving marketing efficiency, and supporting Colibri’s broader digital transformation initiatives.
What You'll Do
Strategic Architecture
Define and own the Marketing Cloud architecture roadmap aligned with business objectives.
Partner with Marketing, Product, and Technology leaders to translate strategic goals into technical solutions.
Lead transition toward AI-driven marketing platforms and decisioning systems.
Solution Delivery
Lead end-to-end implementation of complex Marketing Cloud solutions, including Journey Builder, Automation Studio, Cloud Pages, and Content Builder.
Architect integrations between Marketing Cloud, Salesforce CRM, and external systems using APIs and middleware.
Data Strategy
Design robust data models and segmentation strategies for advanced personalization.
Ensure compliance with global privacy regulations (GDPR, CCPA).
AI & Innovation
Introduce best practices and leverage Generative AI (GenAI) for:
Dynamic email/content generation
Campaign optimization
Automated journey orchestration
Design and implement AI-powered personalization strategies, including Real-time segmentation using Data Cloud.
Enable Einstein AI / predictive intelligence use cases.
Drive continuous improvement through AI-enabled experimentation frameworks, Predictive analytics, A/B testing, and performance optimization.
Leadership
Serve as a subject matter expert and mentor for Marketing Cloud developers and administrators.
Establish governance frameworks for Data Quality, Coding standards and AI model usage and ethics.
What You'll Need to Succeed
- 7+ years in digital marketing technology, with at least 5 years in Salesforce Marketing Cloud architecture.
- Proven track record of leading enterprise-scale implementations.
- Technical Skills
- o Expertise in AMPscript, SSJS, SQL, HTML/CSS, and API integrations.
- o Strong understanding of data architecture and marketing automation best practices.
- Certifications
- o Salesforce Marketing Cloud Consultant and Architect certifications strongly preferred.
- Soft Skills
- o Strategic Thinking: Ability to align technical solutions with business objectives and long-term goals.
- o Influence & Leadership: Skilled at guiding cross-functional teams and influencing stakeholders at all levels.
- o Communication Excellence: Clear, concise, and persuasive communication for both technical and non-technical audiences.
- o Problem-Solving: Strong analytical mindset to troubleshoot complex issues and design innovative solutions.
- o Collaboration: Builds trust and fosters teamwork across Marketing, Technology, and Product organizations.
- o Adaptability: Thrives in fast-paced environments and can pivot strategies based on evolving business needs.
- o Customer-Centric Mindset: Keeps end-user experience at the forefront of all decisions.
Top Skills
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