Senior Manager, Provider Growth Marketing

About the Role:

We’re looking for a strategic, data-driven, and people-minded leader to own and scale our Owned Channels engine. As the Provider Growth Marketing Senior Manager, Owned Channels, you’ll lead your function across a variety of home-grown, high-intent acquisition channels including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more. You’ll play a key role in shaping how we acquire mental health providers at scale, partnering closely with company leadership, Strategic Finance, Sales, Product, and cross-functional marketing teams to accomplish our ambitious goals.

This role is ideal for a leader who can think big about long-term growth, but also dive into the details of execution, experimentation, and operational rigor. You’ve built or scaled outbound motions before, thrive in cross-functional environments, and know how to unlock new channels with speed and precision. Bonus points if you’ve supported new product launches or worked in product-led growth environments.

You Will:

• Lead our Owned Channels function including Outbound, Referrals, Affiliates, Co-Marketing, Partnerships, and more to drive efficient provider acquisition
• Shape long-term channel strategy, set quarterly performance goals, and own execution to meet (and exceed) acquisition targets
• Build, refine, and scale processes that turn creative concepts, targeting strategies, and operational insights into predictable pipeline

• Oversee and level up our outbound motion feeding 150+ reps, improving targeting, messaging, cadences, and lead quality
• Partner closely with Sales leadership to ensure channel-to-team alignment and seamless handoff processes
• Introduce new outbound methodologies, tooling, and experimentation frameworks to unlock incremental volume

• Partner deeply with Strategic Finance and Analytics to define KPIs, build forecasting models, and align on investment frameworks
• Translate complex performance trends into clear decisions, prioritizing initiatives based on impact and resourcing
• Develop insights that improve targeting, sequencing, messaging, and channel-level efficiency

• Foster a culture of accountability, clarity, experimentation, and impact
• Provide coaching, development paths, and day-to-day support while empowering the team to own their respective channels
• Operate both strategically and tactically; comfortable rolling up your sleeves when needed, especially during times of high growth or change

You'd be a great fit if:

• 8–10+ years of experience in growth and acquisition across owned channels, ideally with significant ownership of outbound, partner, or referral channels as well as large budgets
• Experience leading teams and building functions, including hiring, mentoring, and establishing scalable processes.
• Proven track record of scaling owned or partner-driven acquisition channels with measurable business impact
• Strong analytical skills; comfortable working with data teams, forecasting performance, evaluating LOE/LOI tradeoffs, and making ROI-informed decisions
• Demonstrated ability to collaborate cross-functionally with Sales, Finance, Product, Engineering, and Leadership
• Experience supporting new product launches, product-led growth motions, or early funnel product experimentation is a major plus
• Hands-on operator with a bias toward action, able to switch seamlessly between strategy, execution, and people leadership

Bonus points if you have:

• Built outbound engines from scratch (tooling, playbooks, segmentation, cadences) and know what great looks like
• Experience running or scaling referral, affiliate, or co-marketing programs
• Exposure to PLG environments or marketing tied closely to product workflows
• Experience in healthcare, B2B SaaS, or marketplaces, especially those with complex considerations and tradeoffs

The expected base pay range for this position is $146,200 - $215,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development