Senior Manager, Product Marketing

At Tilt, we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. Named among the next billion-dollar startups, we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward.

We are seeking a strategic and collaborative Senior Product Marketing Manager to join our growing team. In this role, you will be the bridge between our product, marketing, and creative teams, responsible for defining product positioning, message strategy, and go-to-market (GTM) plans. You’ll bring a deep understanding of our customers’ needs, the competitive landscape, and Tilt’s unique differentiators, turning data-backed insights into supercharged growth and retention.

• Go-to-Market Strategy: Develop and execute GTM plans for product launches that span Tilt’s credit card and cash advance offerings.

• Positioning & Messaging: Craft clear, differentiated messaging that communicates the unique value of Tilt’s products to target audiences.

• Retention: Work directly with product and creative teams to define the in-app and lifecycle messaging strategy to ensure different customer segments understand, adopt, and continue to extract value from the product over time.

• Customer Research: Uncover customer pain points, and opportunities to inform product marketing strategies and enhance the customer experience.

• Competitive Intelligence: Become a master of the cash advance and credit card industries. Keep the wider team sharp on competitive shifts, and proactively identify strategic opportunities that align with Tilt’s mission.

• 7+ years of experience in product marketing at a consumer tech or tech-forward financial services company; credit card experience is a plus.

• Proven ability to lead ambiguous, new product initiatives with a high degree of ownership.

• Strong ability to translate complex technical and financial concepts into clear, customer-centric messaging.

• Experience developing GTM strategies and supporting successful product launches.

• Demonstrated cross-functional partnership with product, engineering, design, compliance, and marketing teams.

• Data-informed marketer with the ability to measure impact, learn quickly, and iterate on strategy.

Don’t meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.

• Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.

• Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.

• Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.

• Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.

• Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)

• Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

We're looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable — brilliant jerks need not apply. We're in this together, working to expand access to fair credit and prove that people are incredible. When you join us, it's not just another day at the [virtual] office, you're helping millions of hardworking people reach better financial futures.

You’re pushing ahead in your career? We can get behind that. Join us in building the credit system that people deserve.