Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
Apollo is looking for a Senior Product Marketing Manager to build and scale our Competitive Intelligence and Pricing & Packaging programs. This is a highly strategic IC role for a product marketer who can combine market insight, competitive analysis, and pricing/packaging change management to influence company-wide decisions.
You will be Apollo’s dedicated expert on the competitive landscape and commercial positioning—driving clarity on where we win, how the market is evolving, and how our GTM messaging should evolve in response. You’ll also gather and maintain intelligence on our market’s evolving pricing and packaging landscape, and lead rolling out pricing and packaging changes to our customer base. You’ll partner deeply with Product, Sales, Pricing & Strategy,, and Finance to ensure Apollo moves fast and confidently in a rapidly changing GTM technology ecosystem.
What You’ll Do
Competitive Intelligence
- Uplevel Apollo’s competitive intelligence program, including monitoring priority competitors, emerging entrants, and macro trends in the GTM/AI space.
- Conduct deep competitive analyses - win/loss patterns, product feature gaps, GTM motions, pricing comparisons, customer sentiment, etc.
- Translate competitive insights into campaign-level messaging, including launch narratives, demand gen themes, and field-facing positioning.
- Partner with the broader Product Marketing team to ensure a strong competitive angle is embedded across all messaging, from launches and solutions messaging to website copy and enablement materials.
- Establish a recurring competitive enablement loop across Sales, Customer Success, and Product, including battlecards, objection handling, and regular competitive updates.
- Create and own competitive talk tracks for priority competitors, partnering with Sales, Sales Engineering, and Enablement to support head-to-head competitive deals with clear guidance on when to lean in vs. when to walk away.
- Partner with Sales Enablement and RevOps to identify opportunities to improve competitive win rates. Develop targeted sales plays to support company-wide compete campaigns, and to address consistent loss patterns in specific segments, use cases, or deal sizes.
- Create executive-ready insights that influence product strategy, positioning, and long-term roadmap.
Act as the internal expert on how Apollo wins in competitive moments, ensuring consistency and confidence across teams.
Pricing & Packaging
- Collect and maintain competitive pricing and packaging intelligence.
- Establish a recurring competitive enablement loop across Sales, Customer Success, and Product around pricing and packaging differences, including pricing inclusion in battlecards, objection handling, and regular competitive updates.
- Proactively surface opportunities to change and improve our pricing and packaging to Pricing & Strategy, Product, and Product Marketing teams to remain competitive.
- Work with the Pricing & Strategy team to design and orchestrate pricing/packaging change management, including stakeholder alignment, impact analysis, rollout planning, internal enablement, and external communications.
- Lead cross-functional working groups across Product, Pricing & Strategy, Finance, Legal, RevOps, Enablement and Web to bring pricing and packaging changes to market.
- Own the customer and field-facing narrative for pricing/packaging updates, including messaging, collateral updates, sales readiness, and customer rollout plans.
- Over time: contribute to pricing research and strategy (willingness to pay studies, segmentation, value metrics, elasticity research) as skills and bandwidth allow.
- Support the evolution of Apollo’s pricing architecture across both PLG and sales-led motions.
- 6+ years experience in Product Marketing, Competitive Intelligence, Pricing Strategy, or adjacent roles in high-growth B2B SaaS.
- Proven experience building competitive programs, distilling complex landscapes, and delivering insights that shape product and GTM decisions.
- Prior Product Marketing experience - must have prior experience creating and owning messaging, creating and keeping up to date customer-facing collateral, create and rolling out sales plays
- Excellent communicator and storyteller, able to synthesize complex inputs into crisp narratives, skilled at tailoring messaging for different personas and channels
- Demonstrated ability to lead cross-functional change management across a variety of teams spanning Product, Legal, Finance, Data Science, Enablement. Sales, Customer Success, and more
- Analytical and action-oriented—you know how to connect the dots between product usage, customer insights, and revenue impact, are able to balance deep analysis with fact-paced execution.
- A self-starter who thrives in fast-paced environments and has a bias for action
- Ownership mentality—you take initiative, follow through, and hold yourself to a high bar
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
Why You’ll Love Working at ApolloAt Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
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