The Senior Manager, Partner Marketing will manage partner relationships, develop marketing strategies, and lead demand generation initiatives to align with business goals.
The Senior Manager, Partner Marketing, will play a critical role in managing strategic go-to-market strategies with our key partners. The role will collaborate with cross-functional teams to align marketing objectives with the national business strategy and execute impactful marketing initiatives. The role will lead and manage resources focused on partner demand generation through a combination of direct reports and third-party demand generation and SDR agencies.
Essential Duties
- Manage and nurture relationships with strategic partners, serving as a trusted liaison between NRI and our partner organizations.
- Develop and execute partner marketing strategies that align with our business goals and maximize brand exposure.
- Lead, coach, and support partner demand resources, including Partner Demand Specialist(s) and third-party SDR agencies focused on demand generation and Marketing Qualified Lead (MQL) generation.
- Allocate and manage Marketing Development Funds (MDF) for partner activities, ensuring efficient and effective use of resources.
- Collaborate with national and field marketing to generate marketing leads and execute demand generation events.
- Create and execute end-to-end partner marketing campaigns, tracking and analyzing results for continuous improvement.
- Maintain compliance requirements and milestones for partner agreements, securing rebates and incentives for NRI.
- Assist with the tracking and reporting of Marketing Sourced and Marketing Influenced Pipeline Revenue post demand generation activities and events.
Required Knowledge, Skills, and Abilities
- Bachelor’s degree in marketing, business, or related field.
- 5 -7 years of experience in partner marketing management, with demonstrated leadership capabilities such as mentoring, project leadership, or cross-functional influence.
- Strong relationship-building and communication skills, with the ability to effectively collaborate with internal teams and external partners.
- Demonstrate ability to allocate and manage marketing budgets, including Marketing Development Funds (MDF).
- Ability to lead team members toward a business result, ensuring activities are aligned to deliver.
- Proven success in developing and executing end-to-end partner marketing campaigns.
- Understanding of partner ecosystem, requirements, and milestones associated with partner agreements.
- Proficiency in analyzing marketing metrics and leveraging data for strategic decision-making.
- Strong project management skills, with the ability to prioritize and meet deadlines.
Benefits
You'll love working at NRI not just for the usual benefits, but for our environment and culture!
You'll work with a great group of people in a highly collaborative team and results oriented atmosphere.
You'll have the opportunity to work in a dynamic and extremely positive environment where there is always the opportunity to challenge your skills and really move the needle.
You’ll work with large, sophisticated, and progressive clients throughout North America.
We provide a comprehensive benefits program including: Health, Vision, and Dental Insurance, Life Insurance, Health/Dependent Care Flexible Spending, 401(k) Plan, Short-Term and Long-Term Disability Coverage, Generous Vacation and Flex Time Off Programs, Company Paid Holidays, and Training and Development Opportunities.
The above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
NRI North America is proud to be an Equal Opportunity/Affirmative Action employer.
NRI North America will accept applications on an ongoing basis.
NRI North America will consider qualified candidates with criminal histories in a manner consistent with The Los Angeles Fair Chance Initiative for Hiring Ordinance.
If you require reasonable accommodation in completing an application, interviewing, or otherwise participating in the hiring process, please direct your inquiries to [email protected].
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