Senior Manager, Marketing Technology (Mobile Measurement & AdTech Platforms)

DIRECTV is seeking a technically strong and strategically minded Senior Manager of Marketing Technology to own and evolve our Mobile Measurement Platform (MMP), broader Marketing AdTech ecosystem (server-side and client-side), and a portfolio of experimental platforms across web personalization and media data innovation.

This role serves as the product and platform owner for critical marketing infrastructure spanning mobile attribution, server-side event collection, digital media activation, identity frameworks, and emerging experimentation capabilities. The ideal candidate brings hands-on AdTech and mobile measurement expertise, strong cross-functional leadership skills, and a passion for building scalable, privacy-forward marketing systems.

KEY RESPONSIBILITIES

MOBILE MEASUREMENT PLATFORM (PRIMARY OWNERSHIP)

• Serve as the business owner of the Mobile Measurement Partner (MMP) platform.
• Define platform roadmap, priorities, and success metrics aligned to marketing objectives.
• Partner closely with the DIRECTV Application team to scope, prioritize, and deliver SDK updates, event changes, and measurement enhancements.
• Manage ongoing MMP vendor relationship, performance reviews, and contract governance.
• Oversee SKAdNetwork strategy and attribution framework alignment with Media and Analytics teams.
• Ensure consistent in-app event taxonomy, documentation, and governance.
• Drive alignment between mobile measurement, cross-device identity, and paid media optimization.

MARKETING ADTECH ECOSYSTEM (SERVER-SIDE & CLIENT-SIDE)

• Own architecture, governance, and roadmap of the Marketing AdTech stack, including:
  • Tag management systems
  • Client-side tracking frameworks (web and app)
  • Server-side event collection and data pipelines
  • CDP integrations and activation endpoints
  • Identity resolution and audience syndication
• Lead the strategy and implementation of server-side events and audience creation to support digital media activation, optimization, and signal resiliency use cases.
• Ensure scalable, privacy-compliant data flows across paid media platforms and owned digital properties.
• Improve signal durability in a cookie-constrained environment.
• Partner with Engineering to define implementation standards and reduce technical debt.
• Manage vendor relationships, contracts, and performance evaluation.

EXPERIMENTAL PLATFORMS (WEB PERSONALIZATION & MEDIA DATA INNOVATION)

• Evaluate and pilot emerging technologies across:
  • Web personalization and dynamic content testing
  • Advanced audience modeling
  • Media clean rooms and data collaboration platforms
• Establish structured experimentation frameworks with clear success criteria.
• Develop business cases for scaling, optimizing, or sunsetting new platforms.
• Partner with Media, Analytics, and Product teams to operationalize successful pilots.

CROSS-FUNCTIONAL LEADERSHIP

• Act as the primary liaison between Marketing, Media, Analytics, Engineering, Product, Legal/Privacy, and external vendors.
• Translate marketing objectives into scalable technical solutions.
• Communicate platform performance, risks, and roadmap updates to leadership.
• Develop documentation, governance standards, and implement best practices.

QUALIFICATIONS

REQUIRED

• 3 – 5 years required, 5+ years desired experience in Marketing Technology, AdTech, Mobile Measurement, Digital Analytics, or related field.
• Hands-on experience with a Mobile Measurement Partner (MMP) platform.
• Strong understanding of:
  • Server-side event tracking and digital signal architecture
  • Tag management systems and web/app tracking frameworks
  • Digital media activation and audience syndication
  • Attribution methodologies and incrementality testing
• Experience managing external technology vendors.
• Working knowledge of privacy regulations (CCPA, GDPR) and consent management practices.
• Strong cross-functional communication and stakeholder management skills.
• Analytical mindset with the ability to connect platform improvements to business impact.

PREFERRED

• Experience implementing server-side tracking solutions.
• Familiarity with CDPs, clean rooms, or identity frameworks.
• Experience in subscription-based, DTC, or media environments.
• Experience modernizing or consolidating marketing technology stacks.

SUCCESS METRICS (FIRST 12–18 MONTHS)

• Strengthened mobile attribution signal quality and reporting clarity.
• Established scalable server-side event and audience infrastructure supporting digital media performance.
• Reduced tracking inconsistencies across web and app environments.
• Clear experimentation roadmap with measurable outcomes.
• Improved data quality, governance, and documentation standards.

LEADERSHIP COMPETENCIES

• Strong technical fluency paired with business acumen.
• Operates with ownership and accountability.
• Comfortable navigating ambiguity and evolving digital ecosystems.
• Collaborative and influence-driven in a matrixed environment.
• Balances governance, innovation, and speed of execution.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $100,947 - $183,299

Low (N1): $100,947 - $151,421

Mid (N2): $106,260 - $159,390

High (N3): $116,886 - $175,329

Top (N4): $122,199 - $183,299

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!