Senior Manager, Marketing (Academies)

Compensation Range:

Position Summary

The Senior Manager, Marketing is a key player ensuring success across the National University Academies team and is responsible for managing marketing functional area from ideation through completion.  The Senior Manager, Marketing leads team members with consistent communication and drives campaigns through the Academies team in collaboration with the NU Marketing team.  The Senior Manager, Marketing leads strategic marketing for both the Harmony Academy and Fundraising Academy and is responsible for identifying operational and team efficiencies and improved business processes for those functions.  This role is responsible for leading strategy, people and resources efficiently to complete projects successfully, meet deadlines, and prioritize work effectively.  This role will advise on marketing strategy and complete marketing planning documentation through identifying requirements, milestones, risks and dependencies.

Essential Functions:

Strategic Marketing Management

• Develops and leads integrated marketing strategies that align with institutional goals, elevate brand positioning, and drive measurable impact across key audiences.
• Leverages market research, performance data, and audience insights to inform campaign strategies, identify growth opportunities, and optimize marketing investments.
• Partners with senior leadership and cross-functional teams to prioritize marketing initiatives, allocate resources, and track strategic outcomes aligned to organizational KPIs.
• Oversees the strategic planning and execution of go-to-market strategies for new products, programs, or initiatives, ensuring alignment with business objectives and audience needs.
• Drives continuous improvement in marketing effectiveness through performance benchmarking, A/B testing, and post-campaign analysis.

Project Management

• Leads project scope, timeline, quality, goals, and deliverables to advance business goals and broader organizational strategy across agile and waterfall project management environments.
• Directs and oversees complex and cross-functional projects to ensure delivery on strategic objectives, while managing performance against key deliverables and reporting to leadership and stakeholders.
• Leads discussions, decision-making, and conflict resolution while playing an active role in providing solutions and making decisions where applicable.
• Anticipates and removes issues that may affect scope, deadlines, or budgets.
• Across all marketing projects, establishes and oversees accountability structures by individual and team through the use of project management tools.
• Leads internal and external communication strategy, creating visibility to overall project plans and assigned responsibilities.

Planning & Reporting

• Develops and oversees strategic roadmaps, project plans and project charters to outline long term goals, success metrics, project milestones, risks, dependencies, and assumptions.
• Creates project plans and identifies and assigns tasks to execute projects; monitors and reports on project progress to executive leadership.
• Establishes and maintains quarterly and annual planning cycles for assigned teams within Marketing department and Academies; contributes to the overall Marketing and Academies project calendars.

Increase Team Efficiency

• Identifies and implements improvements that streamline business processes.
• Drives solutions for operational efficiencies and strategic prioritization; as appropriate identifies technical solutions to improve team productivity on project management platforms.
• Builds and develops project teams to ensure maximum project performance.
• Ensures projects align with testing, QA and approval processes as applicable to drive toward quality assets.
• Performs other duties as assigned.

Supervisory Responsibilities:

• Hires, trains, develops, and provides supervision of two (2) to four (4) direct reports.

Requirements:

Education & Experience:

• Bachelor’s degree in Marketing, Business, or a related field, required.
• Minimum of seven (7) years of experience required.
• Or an equivalent amount of education and experience
• Experience managing multiple and concurrent complex projects through the full life-cycle required.
• Leadership experience preferred.
• Experience with Asana preferred.
• Project management certifications (CSM, CAPM, PMP) preferred.

Competencies/Technical/Functional Skills:

• Ability to effectively communicate with all levels of the organization.
• Outstanding organizational, time management, planning and problem-solving skills.
• Must be self-motivated as well as creative and efficient in proposing solutions to complex problems.
• Strong analytical and problem-solving skills with high attention to detail.
• Demonstrated leadership ability to coach and guide project teams to successful project completion.
• Excellent team player and team builder.
• Excellent interpersonal skills, ability to work collaboratively with diverse personality types.
• Must have exceptional decision-making ability and drive toward solutions that are beneficial across the organization.
• Strong communicator and have exceptional negotiation skills.

Location: Remote, USA

Travel: Travel seldom required

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Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies.  Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family.  For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.

National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.

National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.