Senior Manager, Integrated Communications, Global Workforce Innovation and Culture

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
What you'll do:
ServiceNow's purpose is all about people-we make the world work better for everyone. That extends to our culture. We are committed help our people to live their best lives, do their best work, and fulfill our purpose together. Our approach to how we create belonging-one of our core values-is one important way we deliver on those commitments. We are looking for a rock star, innovative communications professional to develop and oversee the strategic, integrated communications plan for both ServiceNow's Chief Workforce Innovation Officer (CWIO), and our overall Global Workforce Innovation and Culture program and RiseUp with ServiceNow initiative. The ideal candidate will have a strong passion for storytelling and ability to craft emotional, AI-enabled, people-focused stories that inspire and engage our target audiences-as well as align to our CWIO's individual voice and opinions.
The role is responsible for the CWIO's executive messaging platform, aligning it to ServiceNow's brand voice and business strategies, as well as strategic plans to advance these narratives across employee experiences, external speaking opportunities, thought leadership content and bylines, and executive social media. You'll also lead our strategic, integrated communications plan for our Global Workforce Innovation and Culture program, including programs and experiences to bolster belonging internally, as well amplifying our RiseUp with ServiceNow initiative (our global talent movement focused on workforce advancement for untapped talent). The role regularly collaborates with other ServiceNow teams, such as Public Relations, Content/Thought Leadership, Social Media, Global and Regional Employee Communications, and Brand/Marketing, to create and amplify measurable results.
The role is ideal for a seasoned communications leader who has a proven track record of compelling, concise content, and who is experienced in advising executives on their internal/external communications. We are looking for someone who skillfully manages competing priorities, is a quick and creative thinker, can navigate tricky situations with ease, calm under pressure, excels at building relationships, is process oriented, brings rigorous attention to detail and a sense of urgency to everything they do.
How you'll do it:
Strategy:

• Serve as the communications lead for the CWIO and CWIC team by building and executing a strategic, integrated communications plan. This includes developing a thoughtful executive brand framework to ensure our CWIO is engaging in the right events, forums and channels to deliver the ServiceNow story, including our AI enablement narrative and our external investments through RiseUp with ServiceNow.

• Design and produce executive visibility programs that turn ideas into compelling narratives, frameworks, and creative storytelling concepts across speaking opportunities, social and thought leadership content and more.

• Deliver executive-level work products including scripts, speeches, videos, and social media amplification plans.

• Prepare executives with rehearsals, scripts, storyboards etc., while project managing the overall communications schedules.

• Establish and design processes to ensure timely execution through final publication and governance of all content.

• Develop communication strategies on issues related to workforce advancement and our people-first culture.

Visibility and collaboration:

• Serve as a resource across the Global Communications team to ensure message alignment and consistency across all audiences, including employes, customers, partners, and community-based organizations.

• Partner with the CEIO's office, including the Chief of Staff and GWIC leadership team, to align and amplify the CWIO and GWIC's strategy and vision, connecting dots between the function to other stakeholders across the business.

• Work closely with the People organization's leaders to ensure strong message alignment with the Chief People and AI Enablement Officer's platform and calendar of upcoming events, social activations, and content plan.

• Partner with others across the team to ensure alignment and impact to our Culture, People Pact people program communications.

• Manage and engage with communications agencies and contractors on a variety of projects and initiatives.

• Align and collaborate with Public Relations, Content/Thought Leadership, Social Media, Global and Regional Employee Communications, and Brand/Marketing.

Project management:

• Drive the project management and strategy of ServiceNow's Global Impact and Culture Report, alongside our Global Impact team, which includes working cross functionally with internal teams to build content representative of our full workforce.

• Partner closely across the People team and their executive/functional comms leads to understand how programs and initiatives impact the Global Workforce Innovation and Culture strategy and incorporate learnings into the CWIO's communication plan.

• Leverage listening tools, analyze insights, and iterate communications plans as part of continuous improvement.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 12+ years corporate communications, public relations, marketing, or executive communications experience
• Experience with culture, social impact, community and issue management communications and programs

• Ability to flex with fast growth and frequent change, respond to crises, and adapt plans and approaches in real-time (experience in a hypergrowth tech company is a plus)

• Experience building and executing a multi-functional communications strategy

• Experience crafting executive-level thought leadership and social strategies aligned to external visibility programs

• Experience working in a matrixed environment; strong cross-functional collaboration skills and ability to drive coordination across stakeholders (experience working with a global perspective is a plus)

• Business maturity and experience working with senior executives

• Exceptional messaging and writing skills; attention to detail and accuracy in all communications deliverables

• Ability to manage multiple communication projects simultaneously and drive strong work-back plans, designed to drive measurable goals and business outcomes.

• Can collaboratively work with C-Suite leaders, their teams, agency partners, business partners, and vendors are important.

• Strong natural ability to identify, develop, and tell a great story across multiple media

• BS/BA degree strongly recommended, MBA or an advanced degree recommended

JV20
For positions in this location, we offer a base pay of $137,500 - $240,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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