Senior Manager, Growth Optimization

Lime is the largest global shared micromobility business, operating in close to 30 countries across five continents. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered more than one billion rides in cities around the world. Named a 2025 Time 100 Most Influential Company, Lime continues to set the pace for shared micromobility globally, spurring a new generation of clean alternatives to car ownership.

We are looking for a marketing analytics or applied science leader who can utilize best-in-class experimentation techniques to optimize the performance of Lime’s lifecycle marketing campaigns, pricing, promotions, and other rider incentives for a large and rapidly growing global business. This role sits at the intersection of analytics, strategy, and execution, and it involves applying machine learning to improve the ROI of campaigns of both broad reach and very precisely targeted campaigns.

The ideal candidate will have a strong applied science background and be comfortable not only with basic lifetime value and next best action concepts, but also advanced multi-arm bandit, contextual bandit, and related reinforcement learning techniques. You will be expected to utilize, enhance, and tune campaign performance and targeting utilizing tools such as StatSig or Braze, as well as foundational models built internally by Lime’s data science team. You will also lead a small team and be expected to be both a hands-on analytical expert and a strategic partner—comfortable building models, guiding teams, and influencing senior stakeholders. High proficiency with big data, SQL, Python, and Tableau are also important. While you won’t be coding foundational models or publishing Tableau reports yourself, you will be directly managing data analysts and working closely with Lime’s central data science team who will.

This is a remote position with a requirement for candidates residing in the United States to maintain effective collaboration across teams.

What You'll Do:

• Implementing pre/post, A/B test, and multi-arm bandit experiments with statistical rigor, clear objectives, measurable outcomes, and repeatable learnings and insights

• Evaluating the effectiveness of various promotion constructs and redemption constraints

• Setting program-level, campaign-level, and initiative-level performance benchmarks

• Supporting strategic initiatives such as new product launches, market entry, partnerships, or channel expansion

• Deeply understanding the Lime customer journey and where well-structured communications or incentives can motivate the right behavior changes

• Managing and mentor a small team of analysts, setting high standards for analytical quality and business impact

• Acting as a trusted advisor to senior leaders, influencing decisions through data and structured thinking

• Partnering cross-functionally with Product, Data Science, Marketing, Finance, and Operations teams

About You:

• Bachelor’s degree in Economics, Finance, Business Analytics, Computer Science or a related quantitative field

• 7+ years of experience in applied science, marketing or advertising analytics, CRM, lifecycle marketing, or a related field

• Strong background in quantitative analysis, statistics, and marketing attribution

• Experience with multi-arm bandit, contextual bandit, and/or reinforcement learning

• Ability to clearly communicate complex insights to non-technical audiences

Preferred Experience:

• MBA or MS degree in Economics or Data Science or a related field

• 2+ years of people management experience

U.S. Based Position - What We Offer:

• Comprehensive Health & Wellness: A choice of medical, dental, and vision plans. We also provide company-paid life and disability insurance and company-funded mental health benefits.

• Financial & Retirement Planning: 401(k) plan with both pre-tax and Roth options, and access to a Health Savings Account (HSA) with a monthly company contribution.

• Family & Fertility Support: Paid parental leave for birthing and non-birthing parents, plus fertility and family-forming benefits.

• Paid Time Off: Unlimited vacation, paid leaves, and 10 company holidays.

• Unique Lime Perks: Complimentary use of Lime vehicles in participating cities, a monthly phone allowance, dedicated learning and development days, and access to perks including One Medical, Wellhub, and Headspace.

The base salary range listed reflects what Lime reasonably expects to offer for this role, with the final base salary determined by objective factors such as the candidate’s location and relevant skills and experience. Depending on the position, the total compensation package may also include discretionary annual performance bonus opportunities and equity, subject to applicable plan terms and eligibility requirements.

Lime considers all qualified applicants for employment, including those with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and all other applicable federal, state, and local laws.

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If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is proud to be an Equal Opportunity Employer. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to building and developing a team that reflects a wider range of backgrounds, abilities, identities, and experiences. If you require a reasonable accommodation during the application or hiring process, please email [email protected] for assistance.