Senior Manager, Email & SMS

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Client Management & Leadership: Strategically oversee and drive the development and execution of advanced, multi-channel marketing campaigns, ensuring they exceed SMS & Email performance objectives and contribute to long-term client success.

• Client Onboarding & Transitions: Lead the design and implementation of comprehensive onboarding and transition frameworks, ensuring a seamless experience for clients while aligning strategies with their evolving business needs.

• Team Leadership and Development: Provide visionary leadership to a growing team of both strategic and production focused marketing professionals, fostering a culture of excellence, continuous learning, and innovation. Responsible for providing timely feedback, coaching, and conducting weekly 1:1 meetings to offer ongoing support. Set strategic goals, deliver coaching, and support professional development to enhance team performance.

• Business Acumen and Financial KPIs: Lead Email & SMS initiatives that align with overall business objectives, driving significant impact on revenue growth, customer retention, and profitability. Monitor financial performance, optimize team budgets, and report on KPIs to executive leadership.

• Innovation and Thought Leadership: Spearhead innovative marketing strategies and thought leadership within the organization, staying at the forefront of industry trends, emerging technologies, and best practices. Advocate for and implement cutting-edge approaches to enhance the customer journey.

• Client Education:  Establish and oversee the development of comprehensive client education programs that empower clients with the knowledge and tools to optimize their marketing efforts, fostering long-term partnerships.

• Industry Expertise: Serve as a key industry expert, providing strategic insights and guidance based on a deep understanding of market trends, competitive landscape, and emerging technologies, to continuously refine and elevate lifecycle marketing strategies.

• Channel Expertise: Lead the strategic use of various marketing channels, including email, social media, SMS, in-app messaging, and more, ensuring their effective integration into a cohesive, data-driven Email & SMS approach that maximizes customer engagement and loyalty.

• 7-10 years of experience in Email & SMS Marketing, CRM roles with a proven track record of executing successful campaigns

• 1-2 years management experience preferred.

• Expertise in at least one ESP, one SMP, and overlay/real-time content/onsite messaging vendors (bonus if it’s Klaviyo, Braze, Iterable, or SFMC)

• Demonstrated success analyzing data and using analytics tools to drive marketing decisions

• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint

• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.

• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.