Senior Manager, Demand Generation

Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® every year since 2021, and is the #1 rated nonprofit software company on G2 across multiple categories.

Our mission is to empower the changemaker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way. 

Givebutter is hiring a Senior Manager of Demand Generation to own and grow the programs that put Givebutter in front of the right organizations at the right time. In this role, you'll set strategy, guide multi-channel campaigns, oversee budgets, and drive measurable pipeline growth.

You'll lead a team and be accountable for the full inbound pipeline. You won't be executing campaigns yourself, but you'll be the strategic force guiding your team's work, reviewing their output, and reporting on the health and performance of the function.

You'll be given healthy budgets, a high-performing team, and clear metrics to measure your impact. This role sits within the Marketing org and reports to marketing leadership with a direct line to pipeline outcomes.

We want to hear from people who…

• Are goal-obsessed. You have a track record of relentlessly pursuing the targets you set your sights on. You take initiative, try new things, bend the rules, and work around obstacles to hit your numbers and have a strong bias to action.

• Are tinkerers. You're not a professional developer, data scientist, or web designer — but you're not afraid to dabble in any of them. You build scrappy, effective solutions when the right tool doesn't exist yet.

• Start from the customer and work backwards. You're not dogmatic about a specific tool or approach. You begin with a deep understanding of the customer and work backwards to craft smart, resonant strategies for reaching and influencing them.

• Want to grow a team. You're a champion for the people you manage. You have a demonstrated ability to develop high performers, give timely and structured feedback, and create an environment where your team does their best work.

• Can zoom in and out. You think in strategy and systems — but you have enough execution chops (especially in paid search or marketing ops) to know when something isn't right and course-correct quickly.

Responsibilities

• Develop and own the demand generation strategy across paid search, paid social, and event channels and show a clear through line to pipeline and revenue targets.

• Build quarterly campaign plans with your team, aligning on goals, timelines, and resource allocation before execution begins.

• Partner with the outbound GTM function to ensure marketing-sourced leads are well-qualified and properly handed off.

• Review campaigns, copy, targeting strategies, and performance reports before they go live or get socialized upward.

• Own the reporting layer for the demand generation function — tracking MQLs, CPL, pipeline sourced, and conversion rates at every stage of the funnel.

• Build and maintain dashboards that give marketing leadership clear visibility into what's working, what isn't, and where budget should shift.

• Work closely with content, product marketing, and sales to ensure demand generation programs are well-supported and tightly integrated.

• Collaborate with RevOps to ensure proper lead routing, attribution tracking, and CRM hygiene across all inbound channels.

• Be a credible, data-backed voice in budget conversations, advocating for investments with clear rationale.

Requirements

• 3-5+ years in demand generation, growth marketing, or performance marketing, with at least 2 years managing a team.

• Strong strategic mindset; you can build a plan, align stakeholders, and hold a team accountable to it.

• Hands-on background in paid search and/or marketing operations with enough experience to guide your team and push back when needed.

• Comfort with analytics and reporting tools (GA4, Looker, HEX, HubSpot, or similar) and the ability to build clear performance narratives from data.

• Experience managing six-figure+ marketing budgets with a clear ROI lens.

• Experience scaling 1:many account-based marketing programs.

• SaaS or B2B experience preferred; nonprofit tech or mission-driven company experience is a plus.

Benefits

• Remote Work: Work remotely from one of our 10 hubs (Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville).

• Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.

• Dependent Care Coverage: We offer coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for all eligible dependents.

• Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.

• 401k: We offer a 3% 401k match for all eligible employee's.

• Vacation and Holidays: Givebutter offers a Flexible PTO policy with uncapped vacation days and company-recognized holidays.

• Wellness Week: Givebutter closes for one week each summer to prioritize rest and recharge for the entire team.

• Parental Leave: We offer 12 weeks of paid leave for all parents and comprehensive leave planning management through Aidora.

• Family Care Support: Access a company-paid UrbanSitter membership plus care credits to book trusted, background-checked caregivers for childcare, senior care, pet care, and household support when you need it most.

• Home Office Stipend: Upgrade your home office with company-sponsored expenses, including high-quality laptops, monitors, and modern technology.

• Coworking Stipend: Enjoy a monthly stipend that gives you the freedom to work from coworking spaces or cafés whenever you need connection, community, or a change of scenery.

• Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.

• Professional Development: We offer learning and development reimbursement opportunities.

• Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.

Interview Process

Below is a high-level outline of our standard interview process

1. Recruiter Screen: A 30-minute conversation to learn more about your background, walk through the role, and ensure mutual alignment on expectations, values, and logistics.

2. Hiring Manager Interview: A deeper dive into your relevant experience, skillset, and working style. This is your first opportunity to connect directly with the person who may be your future manager.

3. Assessment (technical or non-technical): This stage will vary based on the role. It could involve a live coding session, case study, or take-home project. Some roles may include two parts to this stage to evaluate both practical skills and problem-solving approaches

4. Values Interview: A conversation with team members focused on how you align with our core values and leadership principles.

5. References: We connect with a few folks you’ve worked closely with to get a better picture of your working style and impact.

6. Offer: If all goes well, we’ll move to the offer stage!

Please note, we will have an AI note-taking tool join most of our interviews.

Hi potential new butterslice! A recent study from LinkedIn showed that most women apply to jobs only when they meet 100% of the requirements, whereas men will hit the apply button if they hit 60%. Givebutter is committed to building a diverse and inclusive team. So to the women and nonbinary folks out there feeling unsure if you're a perfect fit, we strongly encourage you to apply!