The Senior Manager of Demand Campaigns drives global campaign strategies, leading the development and execution of demand generation campaigns to increase revenue and pipeline while collaborating with multiple teams and mentoring staff.
As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.
Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.
We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.
Position Overview
The Sr Manager of Demand Generation is responsible for the global campaign strategy helping to build and drive pipeline across all business regions, segments, and industries. The ideal candidate will have hands-on experience managing all aspects of campaigns including lead acquisition and fully integrated traditional and ABM campaigns for New Logo and Expansion and Upsell.
Job Responsibilities
- Strategic Demand Generation: Develop and execute demand generation campaigns and account-based marketing strategies aligned with business objectives and the sales team to achieve revenue, pipeline, and bookings growth that are integrated and aligned to other teams and demand efforts within the marketing organization and at large.
- Campaign Development and Execution: Lead the creation and execution of compelling, integrated campaigns that attract, engage, educate and nurture prospects through every step of their customer journey across owned channels and 3rd parties to drive engagement and conversions.
- Content: leverage and influence the development of marketing content whether it’s produced by the Agiloft team, partner, customer, industry influencer or other 3rd parties to serve the purpose of campaigns based on proven positive results and customer, prospect and partner feedback.
- Performance: Drive accountability throughout your team to achieve monthly/quarterly/yearly targets. Leverage quantitative (MOPS dashboards, platform and tactic level data) and qualitative insights from the field to continually assess and optimize performance.
- Collaboration: Collaborate with Marketing, Sales, Partners, Customer Success and Professional Services to create a campaigns strategy that inspires prospects and customers to engage with Agiloft.
- Team Leadership and Development: Lead and develop the campaigns team, providing guidance, mentorship, and opportunities.
- Market Research and Insights: Stay informed about industry trends, competitor activities, and customer insights to inform campaign strategies and tactics.
- Budgeting and Finance: manage purchasing, vendor negotiations, contracting and budget for your department
- Other duties as assigned
Required Qualifications
- Minimum 10+ years experience in a Marketing, Growth, Demand Gen, or Lead Gen leadership role at a B2B tech/SaaS company or at an agency delivering B2B programs
- Track record of success working with a B2B sales team, delivering qualified leads, buyer engagement and pipeline
- Data-driven with experience developing a KPI framework, optimizing metrics and tracking performance against growth goals
- A strong understanding of the full marketing stack including lead-scoring, segmentation, revenue attribution, influence, and ROI
- Deep expertise in developing fully integrated campaigns across all levels, thought leadership, product specific, ABM, general.
- Hands-on experience using ABM tools (6sense, Folloze or similar), CRM & MAT (Salesforce and HubSpot), Google (Analytics, Ads, YouTube), Microsoft (Office Suite and Ads), paid social platforms (LinkedIn, Facebook, X).
- Self-motivated with a collegial personality and strong relationship building skills
- Superb organization skills and attention to detail
Preferred Qualifications
- Experience in the legal tech industry, knowledge of contract management and procurement processes
Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at [email protected].
Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.
Applications will be reviewed as submitted. There will be no application deadline for this opportunity.
Top Skills
Abm Tools (6Sense
Facebook
Folloze Or Similar)
Google Ads
Google Analytics
Hubspot
LinkedIn
Microsoft Office Suite
Salesforce
Twitter
Similar Jobs
Automotive • Hardware • Internet of Things • Mobile • Software • App development • PropTech
The Senior New Business Sales Lead will acquire security distributors, build product awareness, support dealer initiatives, and represent the company at industry events.
Top Skills:
Salesforce
Consumer Web • Healthtech • Professional Services • Social Impact • Software
The role involves designing operational processes, collaborating with cross-functional teams, and scaling solutions to support a new mental healthcare system.
Top Skills:
Data AnalysisData WorkflowsOperational Processes
.png)
Artificial Intelligence • Big Data • Healthtech • Machine Learning • Software • Biotech
The GRAIL Galleri Consultant will engage physicians to promote early cancer detection technology, driving sales and market growth in specified territories.
Top Skills:
Computer ScienceData ScienceNext-Generation Sequencing
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
