The Senior Manager, Content Marketing will develop and execute content marketing strategies, analyze performance, and collaborate with stakeholders to enhance Instructure's brand visibility in the education sector.
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.
And that's where you come in:
As the Senior Manager, Content Marketing, your role will be responsible for helping to craft, execute, and measure content marketing plans designed to drive greater visibility & interest in the Instructure brand, and its product portfolio within the education/learning spaces.
Your role will also be instrumental in developing new content marketing tactics to showcase the deep expertise of Instructure’s thought leadership team, strengthening our position as a leader in the learning space, and to differentiate Instructure from our competitors.
As a member of the Content Marketing/Social Team, you will work closely with channel experts and internal content creators to craft compelling, channel-appropriate content in service of the larger content marketing strategy.
This role reports to the Senior Director, Content Marketing.
What you will do:
- Support the development and implementation of content marketing strategies that align with business goals and customer needs.
- Lead in developing best practices for content creation and distribution by channel.
- Monitor, analyze, and frequently communicate content performance, establishing KPIs and benchmarks; recommending areas to optimize/improve along the content marketing planning timeline.
- Maintain strong relationships with stakeholders for cohesive execution of content marketing campaigns.
- Develop approaches that tap into the strengths of AI-based search engines, in order to drive wider visibility of our content.
- Aid in content creation across written, video, and audio-based media.
- Work with internal community teams to gather valuable customer insights that may help steer future content marketing strategies.
- Support Senior Director, Content Marketing in crafting content marketing reporting/leadership presentations.
What you will need to know/have:
- 4-6 years content marketing experience in a SaaS-based organization.
- Proven experience in creating B2B content marketing plans (Education vertical preferred) with strength in written content creation.
- Knowledge of Gemini, Copilot, and other AI-powered search engines, and the role content marketing plays within them.
- Degree in Marketing, Journalism, or Communications, or equivalent experience.
- Paid digital media experience (preferred).
Get in on all the awesome at Instructure!
- We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
- Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
- Comprehensive wellness programs and mental health support
- Annual learning and development stipends to support your growth
- The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
Top Skills
Ai-Based Search Engines
Copilot
Gemini
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