Senior Manager, Channel Partnerships

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People 

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. 

G2 is seeking a dynamic Senior Manager, Channel Partnerships to lead and expand our strategic ecosystem of partners. This leader will own and drive the global strategy, program development, and execution of G2’s channel and alliance partnerships, fostering referral and influence pipelines across multiple partner categories including Private Equity (PE) firms, digital agencies, and cloud providers.

You will be responsible for overseeing a small but growing team of strategic partner managers to drive awareness and education of G2 across investor portcos, cloud ISVs, and agencies, while growing partner sourced and influenced pipeline. Together, your team will drive revenue growth, brand reach, and customer value through a high-impact partner ecosystem.

• Develop and execute the comprehensive strategy for Channel and Alliance Partnerships aligned to G2’s business objectives.

• Lead partnership planning efforts across PE firms, agencies, and cloud providers to drive influenced and referred revenue.

• Expand existing partnerships while sourcing, negotiating, and structuring new strategic alliances.

• Create joint business plans with key partners including co-marketing, co-selling, and product integrations where relevant.

• Define and monitor KPIs for referral pipeline generation, partner-influenced revenue, and partner satisfaction.

• Be a key contributor to G2’s Partnership and Revenue Leadership teams and help shape the future of our business and culture.

• Manage, coach, and grow a high-performing partnerships team, setting clear goals and providing development opportunities.

• Own your team’s number. Be accountable for accurate forecasting, tracking, and pipeline generation.

• Collaborate cross-functionally with Sales, Marketing, Customer Success, and Product teams to maximize partner impact.

• Identify new market opportunities and strategic initiatives through partnerships.

• Stay ahead of market trends and competitive dynamics to inform partnership strategies.

• Represent G2 at industry events, partner summits, and executive meetings.

• Build scalable partner programs including partner onboarding, training, incentives, and co-marketing.

• Develop frameworks and toolkits to equip the partner ecosystem to drive referrals and co-sell effectively.

• Serve as a key point of contact for strategic partnerships. 

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

•  6+ years of experience in partnerships, business development, or channel sales

• 3+ years in a leadership role

• Proven success in developing and growing partnerships with PE firms, consulting agencies, and/or cloud hyperscalers

• Strong leadership and team management skills with experience leading and developing high-performing teams

• Exceptional communication, negotiation, and stakeholder management skills

• Strategic thinker with an ability to translate high-level goals into actionable plans

• Have worked as in Partnerships at a hyperscaler or investment firm

• Self-motivated with a collaborative and proactive approach to goal ownership

• Data-driven with strong analytical skills and a track record of using metrics to drive decisions

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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