Senior Manager, CEG Communications Strategy

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
The Senior Manager, CEG Communications Strategy, will lead the strategy, structure, and execution of internalprogrammatic communications across the CEG organization, supporting both transformation and business-as-usual (BAU) initiatives. This leader will drive consistent messaging, communication cadence, and engagement for 2,300+ global employees, partnering closely with executive communications, chiefs of staff, project teams, and business leaders.
Strategy & Leadership:

• Develop and implement a cohesive internal communications strategy aligned with organizational priorities and transformation goals
• Advise senior executives on communications best practices and opportunities leveraging external data points to validate recommendations
• Drive alignment and engagement across global teams through integrated communication plans, channels, and events

Execution & Measurement:

• Establish structured approaches for cascading information and reinforcing strategic initiatives
• Oversee communication project workstreams, ensuring timely execution and stakeholder visibility of progress
• Use data and feedback to evaluate effectiveness, iterate messaging, and develop best practices

Stakeholder Engagement:

• Build and maintain strong relationships with executives, managers, and cross-functional teams
• Serve as a trusted advisor and change advocate, supporting stakeholders and employees through transformation and change initiatives
• Foster employee engagement and reinforce cultural values and the employee value proposition

Channel & Event Management:

• Manage internal communication channels (e.g., newsletters, forums, town halls, all-employee events) to ensure teams are providing regular updates in-line with the defined and agreed to communication plan
• Ensure messaging is cohesive, timely, and connected to company priorities across all channels.

Innovation & Technology:

• Lead adoption of new technologies and tools for the communications function, including utilization of AI for communication creation and employee engagement
• Integrate AI-powered tools and insights to enhance communication workflows and decision-making

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 8+ years of experience in internal communications management, organizational change management, or related fields, preferably in enterprise software/SaaS or technology environments
• Proven ability to lead communications strategy and execution at scale, especially during organizational transformation
• Experience advising and working with senior executives in dynamic, matrixed environments
• Expertise in storytelling, stakeholder engagement, and driving measurable business impact
• Demonstrated ability to leverage AI and technology to improve communications effectiveness
• Strong business acumen, strategic mindset, and comfort with ambiguity and fast-paced change
• Experience leading matrixed teams and building trusting relationships across diverse audiences

FD21
For positions in this location, we offer a base pay of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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