Senior Integrated Marketing Manager

Where you’ll work:  remote within the US 

 
Marketing at GoTo 

GoTo is actively searching for an Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing integrated campaigns to drive marketing-generated revenue for our business communications solution, GoTo Connect. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization. In this role, you will have a special focus on targeting Internal IT buyers and business buyers at enterprise organizations using a combination of traditional demand gen and account-based marketing strategies (1:Many, 1:Few, and 1:1). You will be a driving force that leads our cross-functional marketing team to deliver lead, pipeline, and revenue targets for GoTo Connect. 

Your Day to Day  

As an Integrated Marketing Manager, you will: 

• Collaborate cross-functionally with Product Marketing, Sales, and international teams to deeply understand target personas, product differentiators, and adapt campaigns for global execution. 

• Design targeted demand and account-based marketing campaigns for SMB, mid-market, and enterprise accounts, including defining account lists, messaging, content, channel mix, budgets, and KPIs. 

• Develop compelling campaign briefs and provide feedback to inspire and guide creative, digital, and ops teams to deliver innovative, effective assets and ensure deliverables align with audience and channel best practices. 

• Leverage and validate AI tools to optimize campaign performance—including segmentation, content creation, and predictive analytics—while maintaining brand consistency and exercising good judgment. 

• Monitor, report, and optimize channel performance and results, proactively communicating outcomes and recommendations to leadership and providing input into quarterly planning, budgeting, and lead/pipeline forecasting. 

What We’re Looking For 

As an Integrated Marketing Manager, your background will look like: 

• 3-4 years of Integrated Marketing experience promoting SaaS products 

• Strong background in account-based marketing, especially 1:Few  

• Proven ability to manage campaigns from strategy to execution to optimization 

• Proven track record of leveraging AI tools to accelerate campaign development and execution 

• Experience using I relevant technology (6Sense, Salesforce, Tableau) 

• Exceptional communication skills (interpersonal, written & verbal) 

• Proactive, detail-oriented, and able to think creatively and quickly to solve problems 

At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn More.