Senior Growth Product Manager

At ActiveCampaign, we empower small businesses to thrive by providing the tools they need to grow, connect, and deliver value to their customers. 

Our Growth team’s goal is to make it exceptionally easy for people around the world to discover, try, buy, and adopt our suite of products and services. Our team is responsible for driving sustainable business growth by increasing acquisition, monetization, conversion, and retention through the full end-to-end customer funnel. We use experimentation, customer feedback, and data-driven insights to guide our work and optimize the customer experience.

We are looking to hire a Senior Product Manager who is passionate about building customer-centric products, can further establish our Growth team, and own our product-led growth efforts end-to-end. Partnering with key stakeholders in Marketing, Operations, Sales, Product, and Customer, they’ll work with a talented team of engineers and designers, defining hypotheses, running experiments, and influencing success to scale.

What your day could consist of:

• Engaging with customers understanding their businesses, and their goals and challenges as they use our product
• Developing experiments focused on increasing trial conversion, product adoption, or expansion within ActiveCampaign products
• Prepare recommendations and present findings from experiment data to executive stakeholders
• Defining and monitoring KPIs that provide insight into the health of the business
• Measuring ongoing experiments to understand efficacy and determine next iterations
• Conduct market research, identify industry trends, and provide competitive analysis
• Incorporating pricing and packaging elements into a self-serve motion
• Monitoring and reporting on the impact on the business

You are a strong fit if:

• You’re a product leader with deep domain and passion for the tech landscape, with a deep understanding and background in transactional email
• You deeply understand building platform capabilities to unlock innovation with API first product capabilities; and balance that with intuition for creating great customer experiences
• You can gracefully manage ambitious stakeholders' requests and multiple priorities + distill them into the most important things to accomplish + create action plans to deliver
• You are obsessed with delivering customer value
• You possess entrepreneurial and ownership spirit and have the ability to thrive with ambiguity and change; and you’re a utility player when the situation calls for it
• You care about the details that matter and have a passion for great customer experiences
• You’re a great communicator

What is needed:

• 5+ years experience in product management (SaaS preferred)
• Experience in designing, implementing, and measuring B2B and B2C growth experiments
• Deep understanding of subscription products
• Strong entrepreneurial and ownership spirit with the ability to thrive in ambiguity
• Strong business acumen, including building business cases and developing clear hypotheses
• Strong project management skills
• Being an intellectually curious learner in a fast-paced environment
• Strong analytical skills with the ability to make decisions without perfect information

About ActiveCampaign:

ActiveCampaign’s email and marketing automation platform helps businesses, entrepreneurs, and creators turn ideas into results. By combining your data, AI, and 950+ integrations (including Shopify, Facebook, Salesforce, and Square), ActiveCampaign makes it effortless to create personalized experiences across the entire customer lifecycle.

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

ActiveCampaign is the trusted choice to help businesses like yours automate your growth and get more out of your marketing. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 13,500 positive reviews. Learn more and start your free trial at ActiveCampaign.com.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

-Open paid time off

-Generous 401(k) matching program with immediate vesting

-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

-Access to professional development resources through LinkedIn Learning

-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.