Lead growth acquisition strategy focusing on paid search and social media, optimize campaigns, partner with Sales Leadership, and manage budget and reporting.
At Heard, we’re building the financial back office for therapists and wellness practitioners in private practice, and we’re growing fast. With thousands of paying customers and strong product-market fit, we’re redefining how our story, products, and brand show up in the market.
We are hiring a hands-on Senior Growth Marketing Manager with deep B2B SaaS acquisition experience and expert skills in Google Ads and Meta Ads Manager. You will own performance across paid search and paid social, run a sharp experimentation program across the site and funnel, and launch new channels that expand our reach. If you thrive on turning insights into action, partnering closely with Sales Leadership, and building a scalable growth engine, this role is for you.
What You’ll Own
- Lead and execute our growth acquisition strategy, with a focus on paid search, paid social, and CRO
- Own and optimize in-platform Paid Search and Paid Social to hit ambitious targets, managing bids, budgets, audiences, and creative testing to drive qualified MQLs, improve MQL to SQL conversion, and optimize CPL and CAC.
- Own the acquisition budget and weekly pacing across channels.
- Develop and execute growth experimentation roadmap with weekly reporting of results to cross-functional leadership.
- Spearhead channel expansion experiments that broaden acquisition beyond paid search and social.
- Partner closely with Sales Leadership to align on lead flow and routing in HubSpot. Run weekly pipeline reviews with cross-functional leadership, explain trends and drivers, and agree on actions.
- Own acquisition reporting and forecasting.
- Maintain tracking and attribution hygiene across platforms. Own pixels, conversions API, UTM framework, lead source taxonomy, and QA for data quality and reporting accuracy.
- Write high-performing ad copy and develop clear creative briefs for design. Anticipate trends, spot opportunities early, and take decisive action to hit goals.
You Might Be a Fit If
- You have expert, hands-on skill in Google Ads and Meta Ads Manager with proven impact in B2B SaaS acquisition (startup experience is a big plus)
- You operate a rigorous experimentation program with a weekly cadence, strong hypotheses, clean execution, and decisive rollouts.
- You manage to outcome metrics, including qualified MQL volume, MQL to SQL conversion, and CPL and CAC efficiency.
- You are fluent in funnel analytics and executive communication, able to explain what is happening, why it is happening, and what to do next.
- You partner closely with Sales Leadership on lead flow, routing, and pipeline health.
- You write crisp ad copy, create clear creative briefs, and work with Product Marketing to turn positioning into performance.
- You own weekly pacing, forecasting, and budget reallocations in partnership with the Head of Marketing.
- You are organized, proactive, and decisive in a fast moving environment.
What We're Offering
- A chance to build, test, and scale growth at a company with strong product-market fit and a mission that matters.
- Resources to build, test, and scale
- A collaborative, fast-moving culture that values clarity, trust, and autonomy.
- Competitive compensation, equity, and benefits.
Why This Role Matters
- Be the architect of our growth engine.
- Build a full-funnel program that scales efficiently and sustainably.
- Lead an experimentation roadmap that turns insight into action and clear results.
- The work you do gives providers more time with their clients, while helping Heard become the most trusted name in private practice finance.
Compensation is variable and is subject to a candidate’s personal qualifications and expectations. Heard is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds, with different abilities, identities, and mindsets. Even if you do not meet all of the qualifications listed above, we encourage you to apply! Heard participates in the U.S. Department of Homeland Security’s E-Verify program to confirm the employment eligibility of all newly hired employees. For more information please check out E-Verify
Top Skills
Google Ads
Hubspot
Meta Ads Manager
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