About the Team
Our Segment Marketing team drives pipeline growth and revenue across our priority segments. We’re a collaborative, analytical, and creative team that partners closely with sales leadership and teams across marketing, sales enablement, and revenue operations to build programs that drive business impact. You’ll have a direct influence on how we grow and win in your segment.
About the Role
Outreach is seeking a Sr. Growth Marketing Manager to own go-to-market strategy and execution for our Global Strategic segment. You'll develop campaigns, shape segment strategy, and partner with the field marketer to bring strategy to life. You'll work directly with product marketing, the broader marketing team, and sales leadership to move strategy into action. We're an AI-native company at the forefront of revenue orchestration, and you'll help define what that looks like in your segment.
Your Daily Adventures Will Include
Define and execute GTM programs for the Global Strategic segment
Develop segment positioning, messaging, and targeting strategy in collaboration with product marketing
Align with sales leadership on segment-specific priorities and approach
Inform broader company segmentation and GTM strategy based on field insights
Build 1:1 / 1:Few account-based marketing programs for Global Strategic segment
Define ABM target account lists, engagement strategies, and buying committee mapping
Partner with sales leadership on account selection and pipeline acceleration for key accounts
Design personalized buying experiences and campaigns for priority accounts
Own campaign planning and execution across channels to drive pipeline for the assigned segment
Partner with marketing teams to develop and launch integrated campaigns aligned to segment strategy
Measure campaign performance against pipeline and revenue targets
Continuously test and optimize campaigns, leveraging AI and data to improve efficiency, effectiveness, and velocity
Partner with sales leadership to define field marketing priorities and support strategy for the Global Strategic segment
Collaborate with Field Marketing to execute integrated programs that drive pipeline
Identify and prioritize field engagement opportunities that support segment growth
Deliver segment-specific resources, insights, and support to field sales teams
Own Segment Strategy
Define and Execute ABM Strategy
Drive Integrated Campaigns
Build Field Engagement
Our Vision of You
7+ years of B2B marketing experience, including experience in enterprise B2B software/SaaS organizations and global GTM motions
Experience with revenue marketing, demand generation, field marketing, ABM, or segment marketing
Curiosity about emerging technologies and new ways of working, with demonstrated experience applying AI and automation to improve and scale marketing processes, particularly across campaign strategy, execution, personalization, or optimization
Track record of developing and executing go-to-market and campaign strategies, with a focus on measurable business outcomes
Strong focus on revenue and pipeline impact, with the ability to connect marketing strategy to measurable business outcomes
Experience working cross-functionally with sales, product marketing, revenue operations, and marketing teams
Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership
Experience operating in matrixed global organizations across multiple market units, segments, or geographies
Experience with enterprise campaign orchestration and personalization across multiple channels and audiences
Requirements
Nice to Have
Similar Jobs
.png)
What you need to know about the Colorado Tech Scene
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
