Senior Growth Marketer

About Yendo

Hi there, we're Yendo, and our vision is to empower everyday people to build a stronger financial future. In less than 2 years, we’ve saved customers over $100 million in unnecessary interest and fees.

By unlocking the power of AI we are building credit card products for those traditionally excluded from mainstream financial offerings. Our credit cards have similar benefits to those issued for prime borrowers with no hidden fees and have 4x higher limits than cards typically available for non-prime borrowers.

Role Overview

Yendo is seeking a skilled Growth Marketer to join our expanding team and play a key role in scaling our paid acquisition program. This role will be intensely focused on the daily optimization of our paid channels and campaigns.

You'll be part of a Growth pod that includes Marketing, Product, Design and Engineering. The pod's singular focus is to grow the number of Yendo cardholders. Our mission this year is significant customer base growth at an efficient CPA.

The ideal candidate will be an expert in data-driven growth marketing, with extensive experience in leading early-stage acquisition initiatives. Prior fintech experience is a huge plus. You'll have a proven ability to optimize campaigns, and collaborate effectively with Product, Customer Success, Data Science, and other teams.

We’re still in the early stages, so the opportunity is massive and you’ll help lead the charge here with a high degree of autonomy and responsibility.

In this role, you can expect to:

• Develop and execute multi-channel growth strategies through paid acquisition

• Experience testing and scaling into nascent paid acquisition channels

• Own marketing campaign execution from ideation to launch, partnering with internal teams

• (Design, Product, Engineering and Data) to deliver performance-driven campaigns focused on efficient growth

• Conduct A/B testing across creatives and landing pages to maximize conversion rates and reduce CAC

• Manage campaign asset development, working closely with Design partners

• Experience working in a restricted category (financial services, housing, etc.) on paid channels is a plus.

Analytics & Reporting

• Data-driven decision making with the ability to triangulate across different datasets

• Track, optimize and report on key marketing metrics, including CAC, ROAS, and CVRs across the funnel

• Leverage analytics tools like Metabase, GA4 and Rockerbox to measure campaign effectiveness and uncover growth opportunities. SQL proficiency a plus

• Provide regular performance reports and actionable insights to internal teams

🤝You can make a real impact to the lives of our customers.

💳 100 million Americans lack access to sustainable credit and are forced to use predatory loans. Think 500%+ APR alternative financing options such as Auto Title, Payday, Pawn, and Personal Loans. Each year almost 25% of adults are excluded from the mainstream credit system, severely inhibiting their chances of accessing affordable borrowing, getting a mortgage, or even an auto loan.

👨‍💼 Our leadership team has founded, built, scaled, and exited multiple businesses, some of which reached over $100M ARR and $1B+ valuations.

🧠We are backed by leading VCs, accomplished entrepreneurs, respected philanthropists, and founders from across the U.S. Our backers are the minds and investors behind the success of the Apple Card, Brex, Dave, Scribd, Parse, Canva, Robinhood, Flexport, Gusto, Reddit, Notion, LinkedIn, among others.

Yendo is based in Dallas, Texas with a nationwide team. This role is remote or in our office in the Deep Ellum area of Dallas.

💰Competitive Compensation

📈Equity

🍎Insurance

📊 401K

🏝Unlimited PTO

Yendo’s core values

1. Our customers are our compass - We prioritize our customers' needs in every decision, guiding our work to solve real problems and create meaningful solutions. We make a positive impact by enhancing their experiences and addressing what truly matters to them.

2. Trust is earned, not assumed - We communicate openly, honestly, and with humility, earning trust through integrity and clarity in all interactions. By prioritizing straightforward communication and actions, we build strong relationships and ensure our intentions are always understood.

3. Diverse perspectives, stronger outcomes - We serve diverse customers and believe that different perspectives make us stronger. Committed to equity, we value each team member, ensuring all voices are heard and respected. By fostering an inclusive culture, we empower fair and meaningful contributions to drive our success.

4. Embrace Growth Together - We are drivers, we move with urgency, and we strive for excellence in everything we do. Our customers deserve the best, so we hold ourselves accountable to high standards. Through proactive ownership, thoughtful execution, and a commitment to bettering ourselves and our work every day, we deliver results that make a lasting impact.

5. Own every outcome - Rooted in expertise and creativity, innovation is at our core. We challenge norms, push past limitations, and seek to redefine boundaries. Yesterday’s plan may be outdated given today’s information and by questioning assumptions and challenging one another, we stay agile and open-minded, turning every situation into an opportunity to delight our customers.

6. Courage to challenge - Low ego, coaching, and mutual respect are the foundation of our teamwork. We empower each other and solve problems collaboratively without blame, creating a space for everyone to thrive and contribute to our collective success.