Senior Field Marketing Manager

About the role:

As part of the Regional Field Marketing team, you will play a key role in driving growth in Mexico by leading strategic, high-impact marketing initiatives. In this role, you will own the Account-Based Marketing (ABM) strategy for Mexico, designing and executing field marketing programs and strategic events that generate qualified pipelines and accelerate the sales cycle. The ideal candidate possesses a strong foundation in event execution and project management, complemented by proven experience in developing ABM strategies, leading initiatives, and a deep understanding of B2B marketing and the dynamics of the Mexican market.

This is a remote position open to candidates residing in Mexico and requires up to 30% national and international travel.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best. 

In this role, you will: 

• Lead the strategy, planning, and flawless execution of field marketing programs and events tailored to specific business needs, ensuring alignment with broader organizational goals.
• Be accountable for the ABM strategy and execution for key accounts in Mexico, working closely with sales to identify, prioritize, and activate personalized programs that drive engagement and opportunities.
• Define and track key performance metrics, conduct post-event analyses, and deliver actionable ROI insights to drive ongoing optimization.
• Represent the brand at key events, ensuring consistent messaging and delivering exceptional, high-impact experiences.
• Manage and optimize event budgets, continuously evaluating outcomes against objectives to refine future efforts.
• Collaborate closely with central and regional marketing teams, as well as cross-functional partners, to align on strategy and meet pipeline generation goals.
• Create, curate, and manage event-related content, such as promotional emails, landing pages, presentations, and on-site materials, that enhances the attendee experience and reinforces key messaging. 
• Proactively identify new market opportunities and trends to inform field marketing and ABM strategy.
• Build and manage relationships with customers and partners as part of event programming—coordinating panels, speaker engagements, and strategic conversations that highlight real-world success stories and deepen audience connection.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
  

Minimum requirements for the role:

• 4+ years of experience in marketing with an emphasis on field marketing, event marketing, or ABM with a proven ability to define strategy, lead complex initiatives, and contribute to broader go-to-market strategies.
• Demonstrated experience in successfully developing and implementing large-scale Account-Based Marketing (ABM) strategies and campaigns.
• Demonstrated success in creating and executing impactful, customer-facing content as part of integrated marketing initiatives.
• Strong storytelling and writing skills, with the ability to translate complex ideas into clear, compelling narratives.
• Excellent time management and prioritization skills; able to deliver high-quality work on deadline in a dynamic environment with multiple moving parts.
• Proficiency in using data and analytics to assess the performance and impact of content and marketing programs, with the ability to derive strategic insights and make data-driven decisions.
• Self-starter with a proactive mindset; able to work independently, take initiative, and bring strategic ideas that drive marketing and business objectives.
• Exceptional communication and interpersonal skills, with strong organizational and project management capabilities.
• Strategic thinker with attention to detail and the ability to juggle multiple priorities effectively.
• Willingness to travel up to 30% for events and on-site activations.
• Fluent in English and Spanish.

An ideal candidate also has:

• Based in or near Mexico City.
  
• Passion for experimentation, measurement, and optimization to drive ROI continuously.
  
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects. 
  
• A deep understanding of B2B sales processes and customer journeys.
  
• Expertise in B2B marketing tech stacks, including Salesforce, Tableau and Splash is a plus.
  
• Demonstrated ability to innovate and adapt marketing strategies to changing market conditions.