Senior Field Marketing Manager (Verticals)

Sprout Social is looking to hire a Senior Field Marketing Manager (Verticals) to the Marketing team.

The Senior Field Marketing Manager (Verticals) plays a key role in building, developing and executing our Verticals and ABM strategy. This role is critical in shaping how we engage priority industries, influence executive decision-makers, and accelerate revenue across our key vertical accounts. 

We’re looking for someone with deep experience designing and executing programs that engage Enterprise audiences, shape industry perception, and accelerate revenue. This person will own the strategy and execution of vertical-specific and account-based initiatives—balancing awareness, pipeline creation, and deal acceleration across our most strategic accounts.

Our ideal candidate has a proven track record of delivering the right mix of executive experiences, targeted campaigns, and compelling narratives that resonate with full and deep buying committees. They thrive in building from the ground up, and use both data and new market trends to continually refine and elevate our approach.

They are curious, creative, and comfortable operating in the gray—unafraid to test, learn, and adapt quickly. They are passionate about building impactful programs, collaborating across sales and marketing, and shaping a plan that drives ambitious growth. Just as importantly, they bring the leadership and vision to help us scale a best-in-class ABM and vertical marketing motion.

Why join Sprout’s Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong.

What you’ll do

• Develop and own go-to-market plans for priority verticals, grounded in data, customer pain points, and competitive positioning.
• Lead 1:1, 1:few, and scaled ABM programs aligned to priority accounts.
• Build messaging frameworks and value propositions tailored to executive buyers and buying committees within each vertical and partner with product marketing to ensure vertical-specific content, case studies, and playbooks are readily available.
• Collaborate with sales to identify target accounts and opportunities for personalized engagement.
• Design integrated campaigns (events, digital, direct mail, executive programs) to influence pipeline and accelerate deal cycles.
• Track, analyze, and optimize ABM campaign performance, sharing insights and recommendations with stakeholders.
• Collaborate with field marketing to deliver high-touch experiences that connect to vertical priorities.
• Define KPIs and measure program performance (pipeline influence, account engagement, deal acceleration, ROI).
• Regularly report results and insights to marketing and sales leadership + marketing peers by monitoring performance via marketing dashboards and analysis tools.

What you’ll bring

You are a true partner to both sales and marketing—collaborating across the organization to design vertical-specific and account-based programs that fuel pipeline, accelerate opportunities, and create a seamless customer buying journey. You combine strategic vision with hands-on execution, balancing big-picture thinking with an eye for detail.

You bring a data-driven mindset, continuously testing, measuring, and optimizing to ensure every program delivers measurable business impact. At the same time, you thrive on building creative, differentiated experiences that resonate with executive buyers and buying committees in our most strategic vertical accounts. Ultimately, you help elevate our vertical and ABM strategy, acting as a connector, innovator, and driver of growth across the enterprise.

The minimum qualifications for this role include:

• 8-10 years of B2B marketing experience, with at least 4 years in ABM or a vertical-focused role.
• Proven track record of building and executing successful ABM programs that drive measurable pipeline.
• Strong understanding of enterprise sales cycles, buying committees, and executive engagement.
• Excellent communication and storytelling skills, with experience developing industry-specific messaging.
• Strong cross-functional collaborator who can align stakeholders and drive execution.
• Data-driven mindset with experience using ABM platforms (e.g., 6sense) and CRM/marketing automation tools (Salesforce, Marketo, etc.).

How you’ll grow

​​Within 1 month, you’ll plant your roots, including:

• Completing Sprout’s product and vertical/industry training to deepen your understanding of our solutions and how we create value for Enterprise accounts.
• Partnering with your manager to define success metrics tied to vertical marketing and ABM impact.
• Conducting initial 1:1s with sales, product marketing, and other strategic partners to understand vertical priorities and how marketing can accelerate revenue.
• Learning our market messages, vertical value propositions, and ideal customer profiles.
• Aligning with the field marketing teams on a vertical and ABM plan for Q1.

Gaining fluency in our martech stack, reporting tools, and processes so you have the right foundations to be successful.

Within 3 months, you’ll start hitting your stride by:

• Applying experience, research and industry-trend insights to shape a POV on how to evolve our vertical and ABM strategies.
• Building recommendations for how to expand marketing support for geo-specific and vertically aligned sales teams.
• Partnering with Rev, Marketing and Sales Ops to determine how best to measure and report on vertical and ABM program outcomes.
  

Within 6 months, you’ll be making a clear impact through:

• Becoming a core member of cross-functional planning teams, designing vertical campaigns and ABM programs that accelerate outbound motions and influence pipeline. 
• Rolling out best-in-class vertical programs and personalized ABM motions, including curated executive experiences, vertical roundtables, 3rd party conferences, and targeted digital outreach.
• Regularly updating and iterating on vertical go-to-market strategies with aligned sales leaders, reviewing campaign performance, growth opportunities, and program roadmaps.
  

Within 12 months, you’ll make this role your own by:

• Acting as the subject matter expert on our vertical markets and ABM strategy. 
• Designing bespoke 1:1, 1:few and 1:many ABM plans for strategic accounts to deepen executive relationships and drive measurable pipeline impact.

Note: The outlined timeline above represents an ideal scenario. Flexibility may be required based on business needs and additional projects as determined by your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including work location, relevant experience and skills, the responsibility of the role, and job duties/requirements. In the United States, we have two geographic pay zones. For this role, our current base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): Min $138,688, Mid $173,400 Max $190,740 USD annually
• Zone 2 (All other US states): Min $126,100 Mid $157,600 Max $173,360 USD annually

The listed ranges represent the full earning potential in this position. Starting salaries for well-qualified new hires are typically around the midpoint of the range. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.

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