Senior Events Marketing Specialist

What You'll Do

• Plan, coordinate and execute all aspects of event logistics for national conferences and trade shows, including registration, shipping, ordering materials, booth setup and on-site execution.

•Develop and maintain detailed event timelines, checklists, run-of-show documents and contingency plans.

• Coordinate with internal teams (Product Marketing, Sales, Creative, Content, E-mail) to ensure events align to business objectives and messaging; establish measurable goals for each event

• Conduct run-of-show meetings with relevant internal partners to ensure all are aware of their roles and responsibilities.

• Support pre event and post event communications, including email and sales enablement assets.

• Manage all event budgets, invoices, and expenses for individual events and overall including monthly forecasting.

• Build relationships with strategic partners and coordinate with venues, show organizers, and third-party vendors.

• Identify opportunities to improve efficiency and reduce costs while maintaining event quality.

• Improve event processes, templates, and best practices to increase efficiency and consistency.    

• Own event lead capture processes, tools, and workflows.

•  Upload event leads into Salesforce promptly and accurately, including source, campaign, and event details.

• Partner with Sales and Marketing on post-event lead handoff, follow up SLAs, and issue resolution.

• Report monthly on event performance, covering engagement, lead metrics, pipeline impact, and ROI.

• Produce post-event recap reports with insights, results, and recommendations for future improvement.

• Achieve goals established for each event

• Event leads captured accurately and on time

• Salesforce data completeness

• Overall event ROI

• On time, on-budget, error free event execution

What You'll Need to Succeed

• 4–7+ years of experience in event marketing or conference management.

• Hands-on experience executing in person events end to end.

• Strong attention to detail, organization, and project management skills.

• Experience with CRM systems (Salesforce preferred) and event lead capture tools.

• Comfortable working cross functionally and managing multiple events simultaneously. Availability to travel to major events as needed

• Ability to manage budgets, analyze and report on event performance