Senior Events Marketing Manager

Position Description:

At ServiceTrade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.

We’re looking for a Senior Events Marketing Manager who’s excited to make an impact. In this role, you will be responsible for the planning, execution, and performance of ServiceTrade’s trade shows, industry conferences, association marketing programs, and partner events. Additionally, you will contribute to the strategy and scale of the overall Events function.

Why ServiceTrade:

You’ll belong here from the start.

We bring together kind, curious people with diverse perspectives and trust them with meaningful work. You’ll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves.

On the Events team, you’ll have a high-impact individual contributor role responsible for end-to-end event ownership — from strategic planning and budget management through on-site execution and post-event ROI analysis.

About You:

The ideal candidate thrives in complex environments, operates with exceptional attention to detail, and delivers flawless execution across every touchpoint. This role requires both strategic thinking and operational precision. You must be equally comfortable building an event and marketing strategy from scratch and personally ensuring every shipment, contract, registration list, and follow-up workflow is executed perfectly.

Key Responsibilities and Activities:

Event Planning & Execution

• Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
• Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
• Define clear KPIs and success metrics for each event and proactively optimize toward them
• Evaluate performance and make data-driven recommendations to improve portfolio impact
• Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment

Budget & Financial Management

• Own individual event budgets from forecasting through reconciliation
• Track and manage expenses with precision and transparency
• Negotiate vendor and partner contracts to maximize value and control costs
• Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce

End-to-End Event Execution

• Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing
• Oversee registration processes, attendee communications, travel coordination, and speaker logistics
• Coordinate production and distribution of collateral, giveaways, and promotional materials
• Maintain detailed project timelines, execution checklists, and contingency plans
• Anticipate risks and proactively resolve issues before they impact event performance
• Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation
• Provide critical operational and logistical support for large-scale, company-hosted events.

Association, Trade & Partner Event Marketing

• Build and manage relationships with industry associations, event organizers, and strategic partners
• Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation
• Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
• Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements
• Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact
• Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships
• Ensure brand consistency and operational excellence across all association and partner-facing activations

Sales & Marketing Alignment

• Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies
• Coordinate lead capture processes and ensure accurate, timely entry into Salesforce
• Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement
• Collaborate on post-event follow-up programs to accelerate pipeline conversion

Operational Excellence

• Build and maintain detailed event plans, production schedules, and inventory tracking systems
• Maintain accurate inventory of trade show assets and marketing materials
• Document processes and continuously improve workflows to increase efficiency and scalability
• Manage multiple complex projects simultaneously without sacrificing execution quality
• Uphold an exceptionally high standard of organization, accuracy, and follow-through

• 5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently
• Proven ability to own events end-to-end with minimal oversight
• Demonstrated experience managing budgets and vendor negotiations
• Strong expertise in event logistics, freight coordination, and on-site execution
• Proficiency in Salesforce for lead tracking and ROI reporting
• Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace.
• Experience working with event vendors such as Freeman
• Exceptional organizational skills and attention to detail
• Ability to manage multiple complex projects simultaneously without sacrificing quality
• Strong communication and cross-functional collaboration skills
• Comfortable traveling and leading on-site event execution, with approximately 15–20% travel expected

A few things you’ll want to know:

What does ServiceTrade do?

ServiceTrade is a best-in-class field service management platform that helps commercial fire protection and mechanical service contractors build efficient and growing businesses. With more than a decade of innovation and 1500 customers, ServiceTrade streamlines operations from the field to the office, boosts technician productivity, and enhances the end-customer experience.

Ok, so why should I care about that?

Our customers do essential work — often behind the scenes — and our software helps them do it better. They’re smart, hardworking people, and we take pride in helping them grow their businesses, earn more revenue, employ more skilled workers, and deliver greater value to their own customers. When you work at ServiceTrade, your impact extends beyond our walls, supporting communities and markets you might never have thought about — and making work that truly matters every day.

What kind of working environment do you have?

We’re a growing business focused on building with intention and operating with purpose. You’ll have meaningful responsibility and the trust to do your best work from the start. We encourage calculated risks and bold experimentation, while providing opportunities to learn, grow, and turn today’s lessons into tomorrow’s breakthroughs—all in service of big ambitions and real customer impact.

Learn more about our culture and values on our About Us page.

What kind of benefits do you offer?

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
• Flexible Spending Account and Dependant Care Account 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance 
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Paid Time Off for Volunteering 
• Employee Reimbursement Program to use for well-being, technology and/or professional development 

Want to know more? 

Go ahead and apply! Let’s get to know each other.

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EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.