Senior Events Manager

The Company:

Marigold is a fast-growing marketing technology company that helps growing businesses build stronger customer relationships through its three core platforms: Emma, Campaign Monitor, and Vuture. We deliver powerful tools for email, SMS, and marketing automation that elevate engagement and drive real results. Marigold is headquartered in Nashville, Tennessee, with offices in Sydney and London.

The Role:

As a Senior Events Manager, you’ll lead the strategy and execution of high-impact event programs for Marigold’s three core products. These programs will drive pipeline growth, customer engagement, and brand visibility.

This role blends strategic planning with operational excellence and requires strong cross-functional collaboration across Sales, Demand Generation, Product Marketing, and Partnerships. You will own a defined portfolio of events — including trade shows, hosted events, field activations, and virtual programs — ensuring each initiative is aligned to business objectives and delivers measurable ROI.

Travel Required:

• Approximately 2-4 events per year

• Occasional evening/weekend availability for event execution

What You’ll Do:

• Develop an annual event plan that supports revenue targets and product priorities while aligning with key GTM strategies.

• In concert with sales, marketing, and executive leadership teams, create KPIs for each event and measure success across attendance, engagement, pipeline generation, influenced revenue, and ROI.

• Lead end-to-end event planning and execution, overseeing logistics, creative concepts, booth design, and cross-functional coordination to deliver standout brand experiences.

• Collaborate with the customer marketing team to incorporate upsell and retention opportunities into event plans.

• Coordinate with the marketing team on pre- and post-event campaigns that create buzz, drive attendance, and nurture leads through tailored follow-up and content experiences.

• Conduct event retrospectives with a detailed analysis of performance metrics that will inform future event strategy and promote continuous improvement in future event planning.

About You:

You’re a strategic event marketer who thrives at the intersection of strategy and execution. With a passion for converting event opportunities to ROI, you know how to turn ideas into impactful moments that connect, engage, and convert. You’re equally comfortable developing high-level strategy as you are rolling up your sleeves to ensure every detail runs seamlessly.

You have a deep understanding of the B2B marketing landscape and how events drive awareness, pipeline, and customer relationships. Collaboration is your superpower. You love working cross-functionally with leadership teams in the Sales, Marketing, Customer Success, Product, and Partnership departments to bring shared goals to life. 

You’re data-driven, results-oriented, and always looking for new ways to innovate and elevate the event experience.

Ideal Qualifications:

• 5–7 years of experience in event management, field marketing, or event marketing within a B2B SaaS or technology environment.

• Proven ability to lead strategic planning and execution of large-scale, in-person and virtual events, delivering measurable ROI, driving business growth, and elevating brand impact.

• Highly skilled in project and budget management, with a track record of balancing multiple priorities and tight deadlines.

• Strong collaborator with exceptional cross-functional and vendor management skills, fostering alignment across teams and partners.

• Data-driven and detail-oriented, with experience using event and webinar platforms (e.g., Zoom, ON24, WebEx) to track performance and optimize results.

Nice to Have:

• Experience in the email marketing, marketing automation, or martech space, with an understanding of how events fit into the broader demand generation strategy.

• Proven success managing events across multiple brands or product lines, ensuring consistent messaging and measurable impact.

• Familiarity with marketing automation and CRM platforms (e.g., Salesforce, HubSpot) to streamline lead capture, tracking, and post-event nurture.

Location Eligibility

This position is eligible for hire in the following US states: Arizona, California, Florida, Georgia, Michigan, New York, North Carolina, Tennessee, Texas, and Virginia.

Compensation & Benefits

Compensation:

The base salary range for this role is $90,000- $105,000

The compensation range represents the pay the Company reasonably expects to offer for this position. Actual compensation will be determined based on factors such as skills, experience, qualifications, internal equity, geographic location, and applicable law.

Benefits:

• Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance

• Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.

• Paid Volunteer Time

• 401k plan with a company match on your contributions.

• Employee-centric and supportive remote work environment with flexibility.

• Support for life events including paid parental leave