Owns email and SMS marketing strategy and execution for the Accounting Ecosystem. Builds campaigns, segments, automations, and cross-channel journeys in Salesforce Marketing Cloud and Data Cloud; manages testing, personalization, deliverability, consent compliance, and performance analysis. Partners with stakeholders, IT, and Digital Platforms to optimize acquisition, engagement, retention, and revenue. Requires strong marketing automation, CRM, HTML/CSS, analytical, and process-management skills.
At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and our community.
Becker Professional Education, proudly part of the Colibri Group family, is a leader in CPA Exam Review, CMA Exam Review, and CPE (Continuing Professional Education). Our programs are led by expert instructors and feature high-quality content delivered through flexible learning formats, including on-demand resources and webcasts. To learn more about our offerings and our commitment to excellence, visit us at www.becker.com.
Becker is trusted by accountants around the globe for industry-leading tools and unwavering support that drive success. Our focus is on delivering results—results that stem from a deep commitment to our students' success. We create personalized learning experiences, leverage cutting-edge technologies, and tirelessly advocate for the accounting profession. These efforts have made Becker the choice of over 1 million CPA candidates worldwide.
The Senior Email Marketing Specialist is dedicated to drive the execution, optimization, and growth of our email and SMS marketing programs. This role owns the email and SMS channel strategy and is ideal for a detail-oriented marketer who is comfortable building in Salesforce Marketing Cloud and turning performance data into decisions. Success requires thriving in a fast-paced, deadline-driven environment where agility and adaptability are key.
What You'll Do
• Own the email channel strategy for the Accounting Ecosystem, setting priorities, goals, and the roadmap for how email drives acquisition, engagement, and retention.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud that drive engagement and revenue growth.
• Develop and maintain the email marketing calendar, aligning campaigns with business objectives and ensuring timely execution.
• Executing precise workflows in past-faced environments where accuracy is critical.
• Build and manage audiences and segments in SFMC (Data Extensions, Contact Builder) and, where available, Salesforce Data Cloud, ensuring accurate segmentation and personalization.
• Build and optimize automation workflows in Journey Builder and Automation Studio to nurture leads, onboard customers, and improve retention.
• Own the SMS channel for the Accounting Ecosystem, planning, building, and executing SMS campaigns in Salesforce Marketing Cloud (MobileConnect) that complement email and drive engagement and conversions.
• Integrate SMS into cross-channel journeys in Journey Builder, coordinating timing and messaging with email to create a cohesive customer experience.
• Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT on data and activation needs.
• Plan and run A/B tests on subject lines, content, design, and send timing, and apply the learnings.
• Analyze campaign performance and report to stakeholders, translating data into clear, actionable insights.
• Partner with stakeholders to develop compelling email content.
• Ensure compliance with email regulations (CAN-SPAM, GDPR) and follow list hygiene and deliverability best practices.
• Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and carrier (CTIA) requirements, maintaining accurate consent records.
• Stay current on industry trends and platform releases and bring new ideas to the team.
• Understanding of Salesforce CRM as the source of truth to email database.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud that drive engagement and revenue growth.
• Develop and maintain the email marketing calendar, aligning campaigns with business objectives and ensuring timely execution.
• Executing precise workflows in past-faced environments where accuracy is critical.
• Build and manage audiences and segments in SFMC (Data Extensions, Contact Builder) and, where available, Salesforce Data Cloud, ensuring accurate segmentation and personalization.
• Build and optimize automation workflows in Journey Builder and Automation Studio to nurture leads, onboard customers, and improve retention.
• Own the SMS channel for the Accounting Ecosystem, planning, building, and executing SMS campaigns in Salesforce Marketing Cloud (MobileConnect) that complement email and drive engagement and conversions.
• Integrate SMS into cross-channel journeys in Journey Builder, coordinating timing and messaging with email to create a cohesive customer experience.
• Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT on data and activation needs.
• Plan and run A/B tests on subject lines, content, design, and send timing, and apply the learnings.
• Analyze campaign performance and report to stakeholders, translating data into clear, actionable insights.
• Partner with stakeholders to develop compelling email content.
• Ensure compliance with email regulations (CAN-SPAM, GDPR) and follow list hygiene and deliverability best practices.
• Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and carrier (CTIA) requirements, maintaining accurate consent records.
• Stay current on industry trends and platform releases and bring new ideas to the team.
• Understanding of Salesforce CRM as the source of truth to email database.
This role may also provide support to the Financial Services ecosystem as needed
What You'll Need to Succeed
• Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect).
• Hands-on experience with Salesforce Data Cloud, including working with building segments and activations.
• Attention to detail towards catching and correcting inconsistencies in high-volume email execution is a must.
• Thorough knowledge of marketing automation principles and practices.
• Strong understanding of HTML/CSS for email design and troubleshooting.
• Experience with marketing automation and CRM integration.
• Analytical mindset with expertise in data-driven decision-making.
• Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
• Demonstrated ability to work effectively under tight deadlines and manage multiple projects simultaneously.
• Bachelor's degree.
• 5+ years of marketing automation, CRM, or similar experience.
• Hands-on experience with Salesforce Data Cloud, including working with building segments and activations.
• Attention to detail towards catching and correcting inconsistencies in high-volume email execution is a must.
• Thorough knowledge of marketing automation principles and practices.
• Strong understanding of HTML/CSS for email design and troubleshooting.
• Experience with marketing automation and CRM integration.
• Analytical mindset with expertise in data-driven decision-making.
• Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
• Demonstrated ability to work effectively under tight deadlines and manage multiple projects simultaneously.
• Bachelor's degree.
• 5+ years of marketing automation, CRM, or similar experience.
Preferred Qualifications
• Experience with SMS marketing in SFMC MobileConnect.
• Experience with AI marketing tools (Claude).
• AMPscript experience for dynamic content and personalization; SQL for segmentation.
• SFMC or Data Cloud certifications.
• Advanced degree in business management, marketing, or statistics.
• Experience in education, e-learning, or professional certification marketing.
• Experience with AI marketing tools (Claude).
• AMPscript experience for dynamic content and personalization; SQL for segmentation.
• SFMC or Data Cloud certifications.
• Advanced degree in business management, marketing, or statistics.
• Experience in education, e-learning, or professional certification marketing.
Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.
Similar Jobs
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Leads data strategy for MetLife’s Group Benefits business by connecting business and Data & Analytics teams, establishing shared definitions, resolving ownership gaps, and improving governance and quality. The role leads Data Councils, supports Agile Release Trains, removes data-related blockers, and strengthens data foundations for decision-making, service delivery, analytics, and AI initiatives.
Top Skills:
Agile Release Trains (Arts)AIAnalyticsData GovernanceData Quality
Fintech • Information Technology • Insurance • Financial Services • Big Data Analytics
Performs daily accounting functions supporting incoming and outgoing funds, including wire processing, disbursements, misdirected money, suspense reconciliations, and cash reconciliations. Analyzes financial transactions, maintains general ledger accounts, investigates discrepancies, resolves reconciliation exceptions, and improves accounting processes, controls, and compliance. Partners collaboratively across teams to ensure accurate financial records and reliable customer and business fund operations.
Insurance • Financial Services
Handle inbound cancellation calls and outbound lapse recovery to retain life insurance policyholders. Assess customer needs, recommend solutions, document interactions, meet call center KPIs, and maintain product knowledge while delivering empathetic, accurate service.
Top Skills:
ExcelMicrosoft OutlookMicrosoft Word
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
