Senior Email Marketing Manager

At Mitel, you will have the opportunity to help businesses connect, collaborate and provide better experiences for our customers. You will deliver valuable contributions in creating business success within our global organization utilizing your unique attributes, skills and experience.

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Overview:

The Senior Email Marketing Manager will lead the execution, optimization, and performance tracking of email campaigns across customer and partner audiences. This role will serve as a strategic and analytical leader, driving A/B testing, reporting, and collaboration across campaign marketers, content creators, and marketing operations to ensure data-driven improvements and scalable communication programs.

Responsibilities:

• Own and manage the central email campaign calendar and planning cycles.

• Develop and implement A/B testing frameworks to optimize campaign performance.

• Build and maintain dashboards and reporting tools to monitor engagement, conversion, and deliverability.

• Analyze campaign performance trends and provide actionable insights to cross-functional teams.

• Direct campaign marketers and content teams to make data-informed updates.

• Collaborate with Marketing Ops and IT to ensure database health and data quality.

• Support the rollout and evolution of modular email templates and reusable content blocks.

• Ensure quality assurance and testing standards are upheld across all email communications.

• Contribute to the development of lifecycle communication programs (onboarding, nurturing, renewal, etc.)..

• Align email strategy with broader marketing goals and customer engagement frameworks

Requirements:

• 10+ years of experience in email marketing, or customer lifecycle marketing.

• Proven ability to lead A/B testing and campaign optimization initiatives.

• Strong analytical skills; experience with marketing analytics tools (e.g., Salesforce, Tableau, GA4, Marketo).

• Experience building and interpreting performance dashboards and reports.

• Familiarity with email platforms, including Marketo and Salesloft.

• Ability to lead cross-functional projects and influence content and campaign teams.

• Deep understanding of segmentation, contact strategy, and lifecycle programs.

• Strong project management and prioritization skills in a matrixed environment.

• Excellent communication and stakeholder management skills.

• Experience with data governance, deliverability, and email compliance best practices

• Bachelor’s degree preferred; or high school diploma + relevant experience

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Additional Skills:

• Experience with marketing automation and personalization tools.

• Knowledge of HTML/CSS for email formatting and troubleshooting.

• Familiarity with customer journey mapping and behavioral targeting.

• Exposure to B2B and partner communication strategies.

Mitel offers a comprehensive benefit program which includes affordable Medical, Dental, Vision, Life and Disability Insurance, Matching 401(k) plan, Paid time off (holiday, vacation and sick), Employee Assistance Program, Reward and Recognition Programs and more! Benefits may vary based on full-time or part-time employee status.

At this time, we are not offering sponsorship for US work authorization for any new job applicants.

For more information, visit Why Mitel or follow us on LinkedIn here.

Mitel is committed to achieving workforce diversity and creating an inclusive working environment. Diversity makes sense for us, for our customers and for our future. We value different perspectives, skills and experiences, and welcome applications from all sections of the community.

Mitel provides equal opportunities to all applicants and employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, national origin, sexual orientation, ancestry, sex (including gender identity, pregnancy, childbirth, or related medical condition), parental status, age, religion or religious belief, creed, disability, medical condition, genetic information, marital status, citizenship status, military service, political affiliation, or any other characteristic protected by state, federal law, or local ordinance. 

These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, demotions, transfers, compensation changes, training, career development programs, layoffs, and terminations.

The Affirmative Action Plan is available for viewing to any employee or applicant for employment upon request.

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