Senior Director, Product Marketing- Life Science

Overview:
The Senior Director, Product Marketing is responsible for developing and driving a comprehensive, multi-channel product strategy to fuel and accelerate the commercialization engine across a business unit with a deep understanding of our products, use cases, and buyer personas. The Senior Director, Product Marketing leads and directs the team responsible for creating and executing the strategic marketing plans, including campaign identification, creation of marketing assets and materials, tracking of marketing campaign success metrics. The Senior Director, Product Marketing is key contributor and collaborator across the larger Marketing organization at Inovalon and drives programs and practices to maintain and enhance brand awareness and equity. This role will leads and directs a Product Marketing team to support the Sales team in achieving revenue growth objectives through the creation of compelling messaging and execution of effective marketing campaigns.
Duties and Responsibilities:

• Lead a team in the development of the marketing strategy by analyzing, prioritizing, approving marketing activities to generate leads and increase brand visibility and equity.
• Define and direct the Product Marketing team’s strategy and work to drive positioning of our products in the marketplace. Execute upon the commercialization strategy with a deep understanding of our products, use cases, and buyer personas.
• Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units and distribution channels and partnerships to effectively promote our products.
• Attain or exceed on the agreed upon Marketing Qualified Leads (MQLs) and Marketing bookings contribution to Sales for the assigned Business Unit/s or products.
• Collaborate with Marketing, Product, and Sales teams, you’ll own the success of go to market and launch strategies for new products and features. You’ll work collaboratively to deliver campaigns that unify and amplify brand position, and client value.
• Partner with the Finance and Product teams to develop optimal pricing strategies.
• Effectively manage the Product Marketing team budget and overall advertising strategy and spend for print, online, and social media.
• Own the strategic decisions regarding participation and budget for all tradeshow and industry events for each of assigned market, or product.
• Lead the development and execution of the annual Marketing Plan including defining the objectives, key performance and results for the product marketing team, and drive articulation of product positioning.
• Direct and lead the Product Marketing team to work closely with commercialization team identifying needs and sharpen product offerings based on feedback from customers, Sales, and competitive offerings.
• Collaborate with analytic team to define and closely track effectiveness of marketing activities and results and stay abreast of pipeline contribution and growth.
• Foster and role model highly collaborative partnerships with Sales and Product Management on continuous fine-tuning of campaigns to improve results.
• Build messaging to ensure product differentiation and build a competitive intelligence strategy for consistent assessment and knowledge sharing across the business.
• Partner with Corporate Communications and Brand to define and orchestrate the Inovalon industry brand awareness strategy.
• Provide deeper insights to drive program performance, you’ll identify internal and 3rd party research needs to support product positioning and go-to-market plans.
• Assess market needs and opportunities for software applications and define market requirements and desired positioning while collaborating with Product Management to align product strategy and roadmaps to the market needs.
• Establish Strategic Imperatives and supporting KPI's for your team’s efforts and work closely with the Analytic team to track performance to ensure marketing plans are delivering expected business outcomes.
• Maintain compliance with lnovalon's policies, procedures and mission statement.
• Adhere to all confidentiality and HIPAA requirements as outlined within lnovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.
• Fulfill those responsibilities and/or duties that may be reasonably provided by lnovalon for the purpose of achieving operational and financial success of the Company.
• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.
• We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such.

Education:

• Bachelor’s Degree in Arts/Sciences (B.A./B.S.) in marketing or related field or equivalent experience required

Experience:

• 15+ Years of experience in full cycle product marketing, including at least 8+ years of management responsibility required

Skills and Abilities:

• High-energy, attention to detail, multi-tasking, and can-do attitude required.
• Demonstrate flexibility with the ability to act nimbly and quickly, to solve challenges and react as necessary, even if limited information is available.
• Knowledge of marketing techniques and concepts.
• Able to perform under pressure and manage multiple competing deadlines.
• Persuasive and diplomatic with the ability to think creatively.
• Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint required.
• Basic knowledge of Salesforce is preferred.

Working Conditions and Physical Demands:

• This is a primarily sedentary role. The employee is regularly required to sit, talk, and hear for extended periods of time, and also required to repetitively use manual labor to operate a computer keyboard and other office equipment.

The employee may occasionally need to stand, walk, or lift and/or move up to 10 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.