Senior Director of Marketing

Responsibilities will include:

Brand Positioning:

Shape and implement brand positioning in partnership with the PR agency

Define and sharpen the value proposition across audiences, including patients and health plans

Craft and steward a distinctive visual identity across all audiences

Manage the content calendar, including production and implementation, in close collaboration with PR agency – from peer-review manuscripts and conferences to video, carousels, and papers

Brand Awareness:

Drive paid media strategy across Meta, LinkedIn, and other targeted, regional, and national channels

Lead earned media strategy, including PR and social

Build and maintain the integrated marketing calendar, determining what brand creative runs and when

Channel Development:

Manage and elevate owned channels as brand channel, including: corporate website, blog, Meta, LinkedIn, and YouTube

Continually test, iterate, and explore new channels

Lifecycle Marketing:

Own the work of moving patients from eligible to engaged through onboarding, activation and retention through direct marketing channels (mailers, SMS, outbound calls, digital) 

Define the messaging strategy that targets patients at each stage of the enrollment journey

Determine cadence and sequencing of marketing campaigns across direct mail, SMS, and outbound call touchpoints, including fulfillment and execution

Direct creative development, including branding and look and feel of marketing materials, across  patient education content, Welcome Boxes and folders, and on-site specialist materials — for maximum breakthrough and credibility.

Partner with Data Science and Patient Engagement teams to evaluate the effectiveness of patient engagement campaigns

Marketing Measurement & Resourcing:

Establish marketing measurement, including dashboards and reporting.

Manage the marketing budget and its tracking

Support the marketing roadmap, including quarterly resourcing conversations with Product and Design

Team Management:

Directly manage a team of marketers – hiring, developing, and growing the team as the function scales

Set direction and priorities for direct reports, and coach them to raise the bar on their work

Other Job Functions:

Support the Product and Patient Engagement & Experience teams on member acquisition strategy

Support the Provider team on provider material development through a brand strategy lens

Support the Growth team on payer-facing content, such as pitch decks and quarterly payer updates

Performs other duties as assigned

What makes you a fit for the team:

You're an expert brand practitioner who wants to be hands-on with the strategy and the craft— and you're excited by the room to grow your scope as the company scales

You move easily between multiple audiences (patients, payers, providers) and can tailor voice, message, and channel to each

You bring structure to ambiguity, building roadmaps, calendars, and dashboards that keep a fast-moving function organized

You collaborate naturally with senior leaders and across teams — Product, Design, Growth, and Clinical — as well as with external partners like PR and creative agencies

You thrive in a remote, distributed environment and can build strong working relationships without being in the same room

You are motivated by the mission of improving care for patients with complex needs and want your work to have a direct, visible impact

Desired skills and experience:

Required 

5-7+ years of progressive marketing and brand leadership experience, including building/scaling a marketing function, ideally in healthcare, health tech, or another regulated, mission-driven industry

Track record owning brand positioning and narrative end-to-end — strategy through paid, earned, and content execution — with measurable impact on brand awareness and demand

Experience running paid and earned media programs (e.g., Meta, LinkedIn, PR) and managing external agencies (creative, media, PR)

Experience developing content strategy and overseeing production across formats (video, written); comfort building thought leadership programs with clinical/technical SMEs a plus

Proven people leadership — able to manage, coach, and grow a small team while staying close to execution in a fast-scaling environment

Strong cross-functional collaborator — able to partner with Product, Data Science, Network, and Growth without owning it all

Experience owning a marketing budget and reporting on performance/ROI

Excellent written and verbal communication skills, adaptable across audiences and formats

Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience

Preferred 

Familiarity with value-based care, health plans, or provider audiences

Consumer marketing background