Senior Director, Ads Marketing

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and thosel0 friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

We’re looking for an accomplished Ads marketer to lead the end-to-end marketing engine that fuels Life360’s rapidly growing advertising business. In this role, you will own how we position our advertising solutions to the market, help drive adoption advertisers, and elevate our platform as a must-buy for families. 

To do so, you’ll lead a high-impact team spanning product marketing, go-to-market strategy, demand generation, content, and events/experiential. You’ll partner deeply with Product, Sales,  Comms and Life360’s Consumer Marketing leaders to shape narrative, grow our awareness, champion the voice of advertisers, and help define the future of our ads platform.

This is a unique opportunity to get into the early phases of building what we believe can become a truly iconic brand, not only for consumers, but for advertisers as well. And, at Life360, you can be bold and throw away the “playbook”, taking real risks to make noise and build something truly unique in the marketplace. 

The US-based salary range for this position is $190,000 to $304,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

• Own the global positioning, messaging, and value propositions for our advertising products across brand, performance, and emerging ad formats.
• Build narrative frameworks for agency partners and marketers highlighting differentiated value vs. competitive platforms.
• Partner with Product and Measurement teams to define and articulate proof points, case studies, and ROI stories.

• Lead integrated GTM for new ad products and features: research, segmentation, messaging, pricing guidance, launch strategy, collateral, and measurement frameworks.
• Develop advertiser journeys that drive awareness, consideration, activation, and retention.
• Craft and oversee a competitive intelligence program in order to sharpen our unique value proposition and differentiation in the market.

• Develop content strategies to help advertisers understand our unique audiences, formats, and measurement solutions.
• Oversee creation of content, thought leadership, webinars, and workshops that generate advertiser engagement, understanding and leads. 
• Collaborate with Sales and Partnerships to build activation programs that convert advertisers at scale.

• Translate platform data into compelling proof points that drive advertiser confidence and adoption.

• Shape the thought-leadership agenda for the ads business (events, conferences, industry commentary, whitepapers).
• Oversee our owned Ads Marketing surfaces including web and social channels. 
• Work with Life360 Comms & PR professionals to craft and land messages that elevate our ads offerings in the eyes of brands and agencies.
  

• Build and mentor a world-class Ads Marketing function (product marketing, industry marketing, demand gen, content, and operations).
• Establish strong operating rhythms with Sales, Product, Finance, and Comms.
• Develop systems for experimentation, cross-functional alignment, and rapid iteration.
  

• 10+ years in B2B or ads-focused marketing roles at scaled consumer tech or advertising platforms (Pinterest, Reddit, Meta, Google, TikTok, Snap, Amazon Ads, or similar).
• Deep understanding of digital advertising: measurement, attribution, creative formats, targeting, ad policies, auction dynamics, and privacy-forward marketing.
• Proven experience leading product marketing or ecosystem marketing for an ads platform.
• Demonstrated success developing compelling narratives and GTM strategies for new ad products.
• Experience partnering with global sales and product organizations.

• Exceptional storyteller with the ability to translate complex ad tech into simple, high-impact narratives.
• Strong analytical mindset with comfort using data to influence product direction and campaign strategies.
• Deep knowledge of marketers’ needs across brand, performance, DR, and full-funnel strategies.
• Ability to lead cross-functional stakeholders and operate in dynamic, ambiguous, high-growth environments.
• Strong leadership, people management, and organizational-design skills.

• Global experience across multiple advertiser markets.
• Experience with location-based advertising solutions
• Experience marketing solutions to publishers in addition to advertisers