Senior Director, Growth Marketing

Your Daily Adventures Will Include

Own the Growth Marketing Strategy 

• Develop and execute the global growth marketing strategy aligned to company growth objectives. 

• Build annual and quarterly plans that drive pipeline, bookings, and revenue. 

• Establish scalable demand generation programs across enterprise, commercial, and strategic account segments. 

• Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels. 

Drive Pipeline and Revenue 

• Own marketing-sourced and marketing influenced pipeline goals. 

• Forecast pipeline performance and communicate results to executive leadership. 

• Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI. 

• Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth. 

• Drive a culture of experimentation, testing, and continuous optimization.  

Lead Account-Based Marketing 

• Build and scale a sophisticated ABM program focused on large and global enterprises. 

• Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration. 

• Design personalized buying experiences for key accounts and buying committees. 

• Align marketing investments to account-level revenue opportunities.  

Scale Demand Generation 

• Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels. 

• Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration. 

• Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity. 

Build and Lead a High-Performing Team 

• Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions. 

• Establish clear goals, accountability, and performance expectations. 

• Foster a culture of collaboration, innovation, customer focus, and operational excellence. 

Partner Across the Business 

• Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing. 

• Partner to define and establish best-in-class measurement and attribution frameworks. 

• Align pipeline generation efforts with go-to-market priorities and revenue targets. 

• Help shape market expansion, segmentation, and go-to-market strategy. 

Our Vision of You

• 12+ years of B2B SaaS or enterprise software marketing experience. 

• 5+ years leading growth marketing, revenue marketing, or demand/pipeline generation organizations. 

• Revenue ownership mindset with a focus on marketing-sourced pipeline, marketing-influenced pipeline, and bookings. 

• Experience marketing to enterprise and global accounts with complex buying committees by leveraging various demand generation and account-based marketing programs. 

• Proven success driving pipeline and revenue growth in high-growth technology companies. 

• Experience building and scaling teams through periods of rapid growth. 

• Strong understanding of AI, data, and modern go-to-market technologies (CRM, marketing automation, etc.) 

• Strong analytical and financial acumen with the ability to translate data into strategic decisions and business outcomes. 

• Experience with attribution, forecasting, funnel management, and revenue analytics. 

• Excellent executive communication and stakeholder management skills. 

• Experience in revenue technology preferred, but not required.