Senior Director, Demand Operations & Effectiveness

Join ABC Fitness, the leading technology provider for the fitness industry!

Job Description

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

INTRODUCTION
ABC is seeking a seasoned and strategic leader to join our Revenue Operations team as the Sr. Director, Demand Operations & Effectiveness. Reporting to the VP of Revenue Operations, this new role will build and lead a global function unifying SDR Operations, Marketing Operations, and Marketing Technology.

As the connective tissue between Marketing and Sales, you will architect the systems, rhythms, and processes that transform top-of-funnel interest into high-quality pipeline. This is a foundational leadership opportunity to design a scalable demand engine and shape how ABC drives predictable growth.

WHAT YOU'LL DO

• Build and lead a centralized Demand Operations function, spanning inbound/outbound SDR operations, marketing operations, and marketing technology.

• Architect processes, workflows, and governance to ensure speed, quality, and accountability across the entire demand funnel.

• Own MQL → SQL → SAL performance; partner closely with Sales to optimize conversion.

• Lead lead routing, segmentation, and assignment logic globally, ensuring SLAs and follow-up discipline.

• Define SDR operating model: cadences, tech stack, productivity metrics, and process playbooks.

• Strengthen cross-functional alignment between Marketing campaigns, SDR readiness, and Sales pipeline planning.

• Partner with Marketing on channel performance, funnel diagnostics, capacity planning, and forecasting.

• Create a predictable demand engine that supports Q+1 and Q+2 pipeline goals.

• Collaborate with Rev Intelligence and RevTech to drive system requirements, reporting accuracy, and funnel insights.

• Lead through ambiguity, stand up new operating rhythms, and influence executive stakeholders to align demand creation with revenue outcomes.

WHAT YOU'LL NEED

• 15+ years of experience in Revenue, Demand, or Growth Operations within high-velocity SaaS or digital sales environments.

• Proven leadership across SDR and Marketing Operations, with experience building global functions.

• Deep understanding of GTM funnels, lead lifecycle, conversion optimization, and performance governance.

• Executive presence and ability to influence cross-functional stakeholders.

• Strong analytical and operational background, with experience managing funnel models, capacity plans, and KPIs.

• Hands-on fluency in Salesforce and marketing automation platforms; knowledge of lead routing tools and workflow systems.

• A builder's mindset—thrives in white space and scaling functions from 0 → 1.

• High adaptability, entrepreneurial drive, and demonstrated cross-functional influence.

AND IT'S GREAT TO HAVE

• Prior leadership of a scaled, global SDR function.

• End-to-end revenue lifecycle ownership across Marketing, Sales, and Customer Success.

• Expertise in modern SaaS digital sales motions.

• Experience managing geo-dispersed teams across North America, EMEA, and APAC.

• Background in aligning tech stack and data strategy to GTM needs.

WHAT’S IN IT FOR YOU: 

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset 

• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!

• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam 

• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws! 

• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement 

• Medical/Dental/Vision coverage 

• EAP – we get you help when you need it. Period. 

• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16

• And more! – so many benefits we couldn’t even fit them all here! 

Please note that the salary information shown below is a general guideline only and based on employees in USA and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for USA based candidates for this position is $170,000 -- $190,000USD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses and commissions. 

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:  
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.

About ABC Fitness  

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.  

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.  

Learn more at abcfitness.com 

#LI-REMOTE

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!