Senior Director, Convenience

ABOUT HINT

Back when we started Hint in 2005, our motto was Drink Water, Not Sugar. Our mission to this day is to help people fall in love with water — delicious fruit-infused water — so they can live healthier lives.

Twenty years on, we’ve attracted our share of imitators, but no one has been able to match that touch of true fruit flavor in every bottle of Hint. The craftsmanship we put into creating flavors that fully reflect their fruit origin is unparalleled. And with no sweeteners, no preservatives, and zero calories, is it any wonder our fans have turned Hint into an obsession. 

Today, Hint is sold in over 30,000 stores all over the United States. We feature dozens of amazing flavors — including perennial favorites Blackberry, Watermelon, and Cherry — as well as limited edition smash-ups, exclusive bundles, and Sparkling, all available at drinkhint.com, Amazon, e-Retail accounts, and major retailers.

THE OPPORTUNITY

Hint, one of the fastest-growing beverage brands in the US, is seeking a high-energy, results-driven Senior Director for our Convenience Store business to help scale our national growth. Reporting directly to the SVP, Sales, this person will oversee and manage key national accounts, specifically in the C-Store channel, supporting all aspects of the sales cycle, including management of existing accounts and distributor relationships. A proactive approach to all aspects of customer and distributor management is a must!

The ideal candidate is hungry for success, always looking for new opportunities to grow both revenue and relationships within the Convenience channel. You love finding solutions for your clients and strive for unity throughout the sales process, aiming for mutually beneficial goals.

You’ll be working with a highly driven and supportive team that loves tackling new challenges and working towards big achievements together.

This is an individual contributor role and will report directly to the SVP, Sales. The role is remote, but due to the amount of travel, living close to a major airport is required.

WHAT YOU WILL DO 

• Responsible for building & managing relationships with Convenience Store accounts.
• Responsible for developing and implementing account strategies including promotional & display plans to achieve predetermined brand, volume, and Key Performance Indicator objectives for the assigned accounts.
• Manage all Trade spend to goals with customers and brokers.
• Broker management.
• Conduct analysis and develop presentations that increase the company feature and display activity, expand distribution, optimize shelf position that increases volume and market share.
• Proactively execute customer development strategies as identified by SVP, Sales
• Initiate regular correspondence to communicate chain account progress, pricing & promotional activity, display programs, annual resets, and/or setbacks to all impacted field sales, distributor personnel, finance, operations, and management.
• Work with the field sales team to develop and communicate chain execution standards and expectations for key selling and display events.
• Use category management expertise to maximize distribution, shelf presence, cold box presence, feature ad support, and display impact in all assigned accounts.
• Maintain and analyze distributor and market data regarding account performance, as well as SPINS/IRI performance, and prepare reports for senior management.
• Stay abreast of the competitive climate in assigned territory.
• 80% of time spent selling and managing customers, distributors, brokers, and field sales communication to achieve sales goals. This will be done from the office or while traveling for customer and other meetings.
• 20% of time spent in retail accounts with the Hint team, brokers, and distributors, sharing best practices and understanding the competitive landscape. Look for customer opportunities for in-store execution, pricing, and product placement.
• Travel to customers via car, train, subway, taxi, and air.

• Bachelor's degree

• 5+ years proven Sales leadership in Account Management
• 5+ years in managing key national and/or regional retail convenience store accounts
• Independent self-starter who excels in a fast-paced organization
• Experience with C-Store distribution for a food or beverage company
• Experience in large and small brand companies
• Trade Management expertise and utilizing SPINS/IRI data
• Strong computer skills (PowerPoint, Excel, Google docs, MS365, etc.)
• Experience with multiple RTM; DSD, KeHE, Direct, Etc
• Retail promotional planning
• Excellent presentation skills
• Proven negotiation skills
• Experience with Joint Business Planning
• A doer with a strong sense of urgency and a positive attitude

• Base salary of $160,000-$185,000, based on territory and experience. The actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
• Bonus Eligible
• Sick Days
• Unlimited Vacation Time
• 100% of the employee and dependent healthcare premiums paid for by the company
• Life insurance/AD&D (company-paid and voluntary)
• Flexible Spending Accounts
• 401K (regular and Roth)
• $150/month health and wellness reimbursement
• $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
• Employee Discount on Hint Water