Sr NFP Digital Marketing Strategist

Who We Are:
Delve Deeper is a Performance Media Agency focused on helping clients grow their customer base by integrating the power of Tech & Data in Media. We act as one highly functioning team that is powered by our professional “Fire in the Belly”, with a passion for creating exceptional value by delighting our clients and creating an engaging work environment for our team members.

We deliver digital marketing management, first-party data science and consulting, and adtech/martech systems integration & reselling on a global scale. We connect the dots between data and technology in media by identifying our clients' super fans, deterministically finding more of them, and converting them online in the most effective way.

Delve Deeper has been recognized as Built In Colorado’s “Best Places to Work” for the past four years in a row. Our culture emphasizes professional development in an environment where everyone can have an impact. We are passionate about seeing our team through self-care, family, community and (of course) career growth. As a privately owned company, we don’t get caught in red tape, instead we pave a path of growth for those with a passion to succeed professionally. 

Headquartered in Boulder, Colorado, Delve Deeper also has offices in Warsaw and Minsk, as well as team members in 10 other countries.

Here’s what we need:

We are seeking a mission-driven Senior Digital Marketing Strategist to lead high-impact digital campaigns that inspire action, deepen donor relationships, and drive fundraising growth. This role is ideal for a strategic thinker with a strong background in nonprofit fundraising, digital communications, and audience-centric content development, particularly in the context of Pillar Campaigns (ex. year-end, seasonal appeals, holiday based campaigns, issue-based appeals).

The successful candidate will leverage best-in-class digital tactics to support diverse fundraising goals and audience journeys, while ensuring content is cohesive across the supporter lifecycle, from awareness to conversion and retention.

Here’s what you’ll do:

• Digital Fundraising Strategy, Audience Segmentation & Journey Mapping, Content & Campaign Development, Team Collaboration & Leadership
• Develop and maintain a content calendar aligned with marketing and fundraising goals, in coordination with the digital marketing content manager.
  
• Design and execute integrated digital fundraising campaigns tailored to key donor segments: one-time donors, monthly sustainers, major donors, peer-to-peer participants, and lapsed supporters.
  
• Develop supporter journeys that align with organizational Pillar Campaigns, including but not limited to: Year-End Giving, Giving Tuesday, Emergency Response Appeals, Recurring Giving Recruitment, Legacy Giving Education, Stewardship/Mission Awareness Campaigns.
  
• Partner with Development, Communications, PR, and Local Divisional teams to curate content, align messaging, timing, and targeting across channels
  
• Create targeted strategies for diverse audience groups including individual donors, activists, volunteers, advocates, corporate partners, and prospective supporters.
  
• Apply segmentation based on giving history, engagement level, demographics, and interest areas to deliver personalized, relevant content.
  
• Lead the creation of compelling, mission-aligned digital content including landing pages, email series, ads, social assets, and lightbox modals, particularly for key Pillar Campaigns.
  
• Work closely with designers, copy writers, and program leads to ensure message consistency and emotional resonance across supporter touchpoints.
  
• Apply storytelling, urgency, and value proposition techniques to drive engagement and action.
  
• Own digital channel planning across email/SMS and Web (Organic Social, Lightbox, Donation Pages, Landing Pages) while coordinating with paid media (SEM, Paid Social, Display), and Direct Mail vendor, with emphasis on fundraising performance.
  
• Coordinate timing and messaging cadence across multiple channels to reduce donor fatigue and maximize conversion windows.
  
• Recommend and implement A/B tests across email, landing pages, and ads to improve open rates, CTR, conversion, and retention metrics.
  
• Regularly review campaign data to optimize audience journeys, frequency, and content based on performance insights.
• Present campaign results, learnings, and strategic recommendations to internal and client stakeholders.
  

• Mentor junior digital staff or agency partners on digital fundraising tactics and best practices.
  
• Act as the digital lead within cross-functional campaign teams, coordinating across fundraising, communications, and program departments.
  

Here’s what you’ll bring:

• 6+ years of digital marketing experience, with at least 3 in a fundraising-focused nonprofit environment.
  
• Deep understanding of nonprofit supporter motivations, giving psychology, and engagement journeys.
  
• Proven success leading digital fundraising campaigns for multiple donor types (sustainers, mid-level, major, legacy, planned giving, prospects).
  
• Expertise in content development and campaign strategy with regards to Pillar/Tentpole Campaigns, and Ad hoc campaigns.
  
• Strong command of email marketing, paid media strategy, audience segmentation, and analytics.
  
• Experience with the following tools and platforms: Salesforce Marketing Cloud, Classy, Fundraise Up, Google Analytics/Tag Manager, Sprout Social, CRMs & CMSs.
  
• Outstanding communication and collaboration skills.
  
• Highly analytical mindset with a bias toward action and experimentation.
  
• Commitment to equity, accessibility, and ethical storytelling in digital marketing.
  

What Delve Deeper Offers:

• Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families including medical, dental and vision insurance. We also offer FSA and HSA health options with a company contribution. 
• Other Benefits: Life Insurance and Disability Coverage
• Retirement Plan: 401(k) plan with a 4% match/company contribution
• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays 
• Parental Leave: Up to 3 months of paid time off for new parents 
• Wellness Program: $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.) 
• Beautiful Office & Workspace: Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails. Large common areas filled with snacks, beverages, and regularly catered meals!
• Hybrid Working Model: Tuesdays, Wednesdays, Thursdays in office with the option to work from home on Mondays and Fridays 
• Dog Friendly Office: You are welcome to bring your furry, well-behaved companion to work with you!
  

In Colorado, the salary range for this position is $100,000 - $120,000, plus bonus potential tied to individual and company performance, and is based on prior experience and qualifications.

Delve Deeper is an equal opportunity employer. We believe that diversity enriches the workplace, and we are committed to growing our team with the most talented and passionate people from every community. Delve Deeper strives to create a culture of unity and respect and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.