The Senior Digital Marketing Specialist will execute and manage paid social campaigns, analyze performance, optimize strategies, and collaborate with teams to drive growth.
Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
About You
You are a digital marketer with a strong background in paid social media advertising. You thrive in a fast-paced environment and have a passion for optimizing campaigns to drive business growth. You have an analytical mindset, a keen eye for creative strategy, and a deep understanding of how performance marketing drives customer acquisition. You’re highly detail-oriented, proactive, and eager to collaborate with cross-functional teams to maximize impact. If you have experience in the fashion or retail industry, that’s a bonus!
Qualifications
- 4+ years of experience in digital marketing, specifically within paid social media advertising.
- Strong proficiency in Meta advertising, with experience in other paid social platforms (Pinterest, TikTok, YouTube, etc.).
- Experience working with Creative Teams to develop Creative Strategy
- Excellent organizational and time-management skills.
- Ability to collaborate cross-functionally and effectively communicate findings to stakeholders.
- A self-starter with a proactive approach to problem-solving and campaign optimization.
- Experience in the fashion or retail industry is a plus.
- Knowledge of direct-response marketing strategies and attribution models (Last Click, Multi-Touch, etc.) is an asset.
Responsibilities
- Execute and manage paid social campaigns across Meta, Pinterest, TikTok, and other emerging platforms.
- Analyze Creative Performance, identify trends, and make data-driven recommendations to improve ad effectiveness.
- Conduct daily optimization and budget checks to ensure campaigns are on track to meet performance goals.
- Assist in ad builds and ensure proper setup and execution across platforms.
- QA briefs from the Creative Team to ensure alignment with performance marketing goals and best practices.
- Perform ad quality assurance (QA) checks across platforms, ensuring accuracy and adherence to brand guidelines.
- Partner with internal teams, including Creative, Site, Data, and Finance, to ensure cross-functional alignment.
- Use analytics tools to assess campaign performance and identify areas for optimization.
- Stay updated on industry trends, platform updates, and best practices to drive continuous growth and innovation.
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
Top Skills
Advanced Excel
Amplitude
Attribution Models
Direct-Response Marketing
Looker
Meta Advertising
Northbeam
Pinterest
Tiktok
Youtube
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