Senior Digital Marketing Director

Summary 

As the Sr. Digital Marketing Director at Geonetric, you’ll lead the strategy, execution, and optimization of digital marketing initiatives, leading a team of digital marketing experts to develop innovative digital experiences for complex healthcare systems. Setting digital marketing standards and staying on top of industry trends, you’ll shape the vision, strategy, and direction of our digital marketing products, services, and team, ensuring every client interaction is purposeful, intuitive, and measurable.  

Essential Duties and Responsibilities 

While Geonetric employees might get to work on just about anything, this position primarily: 

• Develops and presents digital strategies, performance insights, recommendations, and roadmaps to executive stakeholders and clients. 

• Pushes boundaries of digital marketing thinking by integrating emerging trends, technologies, and market insights into strategic product offerings and solutions.  

• Stays current with digital marketing trends and identifies opportunities for innovation and improvement.  

• Defines, evolves, and trains teams on digital marketing strategies and best practices to deliver high-performing, data-driven digital experiences across web, search, social, and paid platforms. 

• Develops digital marketing strategies that align audience needs with clients’ business goals, informed by data analysis, channel performance, and market insights. 

• Analyzes digital performance data, audience behavior, and attribution insights to uncover opportunities and recommend strategic optimizations across channels. 

• Works closely with digital marketers, content teams, developers, and platform specialists to ensure cohesive, effective, and compliant execution across web, search, social, and paid media. 

• Serves as digital marketing lead on cross-team projects that are highly complex and/or expected to incorporate new products, deliverables, or approaches to work, iterating as needed and sharing learnings.  

• Translates consumer requirements and market data into recommendations for improved products, packages, and deliverables. 

• Analyzes data to inform business decisions and tells the story behind the numbers using Google Analytics, Google Tag Manager, Site Improve, and other data tracking technology. 

• Represents the digital marketing discipline in client meetings, workshops, industry events, and thought leadership opportunities. 
   

• Completes complex, challenging, and advanced work independently while understanding, anticipating, and proactively solving issues within and across disciplines.   

• Serves as the expert in the work of the team, driving vision and innovation, growing Geonetric’s capabilities, and ensuring discipline excellence and consistency.  

• Integrates strategy and market knowledge when developing new processes, recommending and working with new technologies, and spearheading solutions.  

• Develops and executes strategies to solve systemic issues, leading the collaboration with others and effectively communicating to stakeholders.  

• Independently manages team members by setting and communicating clear expectations, providing feedback, maintaining transparency and accountability, mentoring and fostering growth, addressing performance concerns, and resolving conflicts  

• Independently leads the team by setting the team’s strategy and vision in alignment with Geonetric’s goals and successfully executing on that vision, ensuring efficiency, productivity, effectiveness, and profitability.   

• Consistently lives our core values: Own It, Bring It, Push It, Say It, Unite.

Education and Experience 

• Bachelor’s degree in marketing, communications, business, or related field required  

• Typically has a minimum of 8 years’ experience 

• Digital agency experience required 

Professional Skills  

• Ability to communicate effectively with C-Suite level executives and client stakeholders required  

• Experience working on large, complex digital marketing strategies and retainers with an emphasis on local organic and technical SEO required  

• Mastery delivering client presentations and comfortability with public speaking required  

• Deep familiarity in multiple sub-disciplines of local digital marketing, including digital advertising (paid search, paid social, and programmatic), search engine optimization, business listings management, and analytics/tag management required  

• Exceptional skills in creative problem-solving and strategic thinking required  

• Experience developing and executing digital marketing strategies within or across search engine optimization, business listings management, paid marketing, analytics, and tag management required  

• Strong business acumen, aligning digital marketing investments with revenue goals, growth targets, and measurable business outcomes 

• Experience applying business savvy to translate client objectives into scalable digital strategies that drive ROI, efficiency, and long-term value
   

Core Values 

All Geonetric employees need to fit into our unique culture and live our core values: 

• Own It: We’re accountable to ourselves, each other and our clients. We keep our promises.  

• Bring It: We deliver exceptional service and value every day. We’re aiming for Wow!  

• Push It: We’re always moving forward or learning from our mistakes. Standing still is not an option.  

• Say It: We’ve torn down walls so ideas and information flow freely. Candid and direct is a way of life.  

• Unite: We are strategic and creative, thoughtful and candid, fun and different. We’re one team, united by a common vision.  

 
Travel 

• Occasionally may require overnight travel