Senior Lifecycle Marketing Manager

First Things First - What We Can Offer You

• Responsible Time Off
• Comprehensive medical, dental, vision package with 100% employer paid options
• 401k/Retirement Plan with 6% employer match
• Generous Parental Leave Program
• Home Office Allowance
• Paid Volunteer Leave Days
• Public Holiday Exchange Scheme
• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time!
• Talent Referral Program – get rewarded for referring a friend to join our team!
• Flexible work environment
• Diverse training & internal networking opportunities across all of our product lines
• Opportunities for career progression and development
• For in-office roles in Broomfield, CO we offer a dog friendly environment, happy hours and office games, and free parking
• Check out our website for more about working at Simpro Group https://www.simprogroup.com/company/careers

The Job

What You’ll Do

Lifecycle Journey & Onboarding Management

• Design, launch, and optimize onboarding, expansion, and retention journeys using HubSpot as the core marketing automation platform.

• Build personalized, data-driven campaigns that reflect customer behavior, product usage, and lifecycle stage.

• Collaborate with CS and Product teams to map key milestones and usage signals into automated workflows in HubSpot.

External Brand Presence & Review Site Ownership

• Own and optimize our presence across Google, G2, Capterra, TrustRadius, and other relevant review platforms.

• Lead programs to generate reviews, elevate positive sentiment, and ensure accurate brand representation across all four business units.

• Manage these platforms with the goal of improving large language model (LLM) visibility and enhancing AI-based search experiences.

Database & Subscriber Management

• Maintain and grow subscriber lists while ensuring compliance with privacy regulations.
  Create targeted segmentation strategies to deliver personalized, high-performing campaigns.

Customer Communication Ownership

• Develop and execute ongoing customer communication strategies for ClockShark and BigChange, with expansion plans across other BUs.

• ​Build omnichannel touchpoints (email, in-app, SMS, etc.) that reflect customer needs, lifecycle stages, and engagement triggers.

Sponsorship ROI & Expansion Opportunity Tracking

• Track sponsorship and campaign ROI, flag follow-up opportunities, and drive pipeline impact.
  Collaborate with Sales, CS, and RevOps to map marketing activity to revenue influence and retention outcomes.

Customer Advocacy & Digital Listening

• Monitor where and when customers mention Simpro brands online, using tools and AI to find advocates and detractors.

• Build engagement strategies for each, including tailored follow-ups, review requests, and support resolution handoffs.

• Identify emerging issues or product gaps and feed insights back into lifecycle strategy.

Martech & Customer Success Data Integration

• Work closely with CS and Product teams to understand customer behavior, tool usage, and system triggers that can inform automated marketing.

• Collaborate on shared tooling such as Hook or similar platforms to enrich lifecycle journeys with CS insights.

• This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You’ll Bring

• 3–5+ years in digital, lifecycle, or customer marketing roles, ideally in B2B SaaS with exposure to the North American market.

• Expert-level experience with HubSpot or equivalent MAPs, including automation workflows, segmentation, and performance reporting.

• Strong understanding of the North American customer lifecycle, buying behavior, and communication preferences.

• Experience with customer review management platforms (e.g., G2, Capterra, Google) and digital brand monitoring tools.

• Comfortable using AI tools to enhance personalization, monitor sentiment, and drive smarter customer engagement across multiple brands.

• Familiarity with customer success tooling such as Hook, Gainsight, or related platforms.

• Excellent project management and stakeholder alignment skills, with the ability to work cross-functionally in a global environment.

Core values required of all Simpro, AroFlo, BigChange & ClockShark employees:

We Are One Team

We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.

So, if you'd like to join a fun and progressive organization where there are opportunities to develop your career, please apply now with your CV/resume.

*Please note, no agencies will be accepted in the recruitment of this role. Remote positions are only open to candidates residing in AL, AZ, CA, CO, FL, GA, HI, IL, IN, KY, MA, MN, MO, NC, NJ, NM, NY, OH, OR, PA, RI, SC, TX, UT, WA. Due to legal, tax, and business considerations, we are unable to hire outside these locations at this time. We would like to take this opportunity to thank all candidates for their application. Only candidates who meet the criteria above will be contacted for an interview.