Senior Digital Advertising Strategist

Aisle 518 Strategies has a fully remote workforce, and roles are open to candidates across the United States.

What are you bottom-line responsible for?
Managing several accounts, including large-scale ones, with a high degree of autonomy, while also training and managing junior staff.

What outcomes are expected of you?

• Lead digital ad campaign strategy, execution, and optimization focusing on  creative approach, audience development, placements, a/b tests, platforms, and thresholds for success across multiple statewide and/or national advertising campaigns
• Lead in experimentation with new platforms, tactics, and strategies.
• Create reports, verify for accuracy, and provide analysis on campaigns to Aisle 518 leadership and clients
• Work collaboratively with internal teams and colleagues to drive advertising results and to anticipate client needs ahead of key moments.
• Relentlessly identify opportunities for online advertising to achieve client outcomes, and also develop strategies with clients that integrate digital advertising into other political/organizational departments such as email & SMS marketing, tv, organizing, comms, etc.
• Mentor and train (including as a manager) staff on digital marketing strategies, tactics, and processes as needed.
• Help identify new business opportunities and work with leadership to develop them.

What approaches are key for success in this role?

• Meticulous attention to detail & high degree of organization
• Being proactive, especially in pushing for scale wherever possible, managing clients, and experimentation.
• Being over communicative
• Willingness to ask questions
• Having a client-education mindset
• Offering consistent support to more junior staff
• Being willing to pitch in however needed; trafficking and optimizing is a core part of your job, not “gruntwork” that is beneath you
  

What do I need from my manager/team to succeed:

• Clear and consistent feedback.
• Coaching on client management/communication situations.
• QAs on writing and trafficking.
• Training on specific and very niche aspects of the job, including launching political campaigns, some CRM management, etc.
• Training and regular support on managing staff.
  

Qualifications

• 3-4+ years of professional experience running and trafficking large direct response marketing campaigns with a focus on Facebook, Google Ads, Google Marketing Platform and/or Twitter advertising
• At least one cycle working on a political campaign, at a political organization, or within a firm that works with one of those two
• Experience talking campaign or organizational leaders through the results of direct response marketing campaigns
• Experience using constituent relationship management software such as Blue State Digital, NGP, ActionKit, Salesforce or other platforms
• Experience in report template design, data visualization, and presentation design a plus
• Impeccable attention to detail and metric-driven analytical thinking

Salary and Benefits

Aisle 518 is committed to providing a strong benefits package for employees. Below, you will find information on the starting salary for this role as well as select benefits in our current benefits package.

• Salary: $78,000 to $90,000 (depending on experience) 
• 100% employer-paid health, dental, and vision plans
• Supplemental mental health care coverage
• Optional Health FSA and Dependent Care FSA accounts
• Cell phone allowance
• Student loan reimbursement allowance
• Gym reimbursement allowance
• 401K with up to 6% matching
• Minimum of 16 flexible, paid time off days each year, not including holidays
• Open leave policy for illness or childcare needs
• Minimum of 12 weeks paid parental leave

Aisle 518 is a unionized workplace organized with Campaign Workers Guild. This role is a member of the bargaining unit.
Aisle 518 collects applications on a rolling basis. When you apply for a role, you will typically not hear back from us unless you are moving forward in the process. We will keep your application on file and consider you for future opportunities. If you have applied in the past, but your skills and experience have grown, please feel free to submit an updated application.

Aisle 518 Strategies is dedicated to building a diverse and inclusive organization. Women, people of color, and LGBTQ individuals are encouraged to apply. Aisle 518 Strategies is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Aisle 518 is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aisle are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aisle 518 will not tolerate discrimination or harassment based on any of these characteristics.