The Senior Demand Generation Marketing Manager drives marketing strategy to generate leads, supports pipeline growth, and manages multiple initiatives in collaboration with sales.
Pine's Operating Company, Acumen, is hiring!
Senior Demand Gen Marketing Manager
Location: Orlando FL or Remote
Reports To: VP of Sales
Salary Range: $110,000-$120,000 with bonus potential
About Us
We are a growing B2B software reseller specializing in Sage and Acumatica ERP solutions. Our mission is to help businesses modernize operations through powerful, scalable ERP technology. We work closely with finance, operations, and executive teams to deliver tailored solutions that drive measurable results.
Position Overview
We are seeking a results-driven, data-oriented Marketing Manager to drive and execute marketing strategy in alignment with sales objectives. This role reports directly to the VP of Sales and plays a critical role in generating top-of-funnel leads, increasing pipeline growth, and supporting revenue expansion.
The ideal candidate is a strong executor who can balance strategy and hands-on implementation, collaborate closely with sales, and manage multiple marketing initiatives simultaneously.
Key Responsibilities
Demand Generation & Pipeline Growth
- Develop and execute marketing campaigns to generate top-of-funnel leads and drive pipeline growth
- Support and optimize lead nurturing strategies aligned with the sales funnel
- Partner closely with the VP of Sales and sales team to align marketing efforts with revenue goals
- Implement and manage Account-Based Marketing (ABM) initiatives targeting high-value prospects
Content & Brand Development
- Manage website updates and CMS optimization
- Create and oversee content development including:
- Case studies
- Blog posts
- Webinars
- Events (virtual and in-person)
- Sales enablement materials
- Ensure consistent messaging across marketing channels
Marketing Technology & Analytics
- Manage and optimize CRM and marketing automation platforms (Salesforce or HubSpot preferred)
- Utilize ABM tools (Apollo preferred) to identify and engage target accounts
- Track, measure, and report on campaign performance
- Analyze data and make performance-based optimizations to improve ROI
- Build dashboards and reporting to provide visibility into marketing impact on pipeline
Cross-Functional Collaboration
- Work closely with the sales team to support pipeline development and opportunity progression
- Align messaging and targeting strategies with sales priorities
- Support trade shows, partner events, and industry marketing initiatives
Qualifications
Required
- 3–6 years of B2B marketing experience
- Proven experience generating top-of-funnel leads and driving pipeline growth
- Experience collaborating closely with a sales team and supporting a sales funnel
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Data-driven mindset with demonstrated ability to analyze performance metrics and optimize campaigns
- Experience with CRM and/or marketing automation platforms (Salesforce or HubSpot preferred)
Preferred
- Experience with Account-Based Marketing (ABM) strategies and tools (Apollo preferred)
- Experience managing website content and CMS platforms
- Experience developing case studies, webinars, and event marketing campaigns
- ERP industry knowledge or exposure to Sage and/or Acumatica
What We’re Looking For
- Highly organized and detail-oriented
- Strategic thinker with strong execution skills
- Collaborative team player with strong communication skills
- Comfortable in a fast-paced, growth-oriented environment
- Results-focused and accountable for performance outcomes
Top Skills
Apollo
Hubspot
Salesforce
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