Leads ASC Global’s B2B content and thought leadership strategy, including CEO ghostwriting, expert interviews, industry research, data-led reports, multi-channel campaigns, and performance measurement. The role develops viewpoints on semiconductors, electronic components, data centers, AI infrastructure, and supply-chain disruption while managing a junior coordinator and freelance creative talent. Success is measured through engagement, traffic, inbound inquiries, RFQs, and revenue attribution.
This is a remote position.
Senior Content & Thought Leadership Manager
ASC Global | Remote / Hybrid | Full-time
Most content in our industry is forgettable. We want to change that.
ASC Global works at the centre of the global electronic components supply chain. We help OEMs, manufacturers, data-centre operators and MRO organisations find hard-to-source, end-of-life and shortage parts. Every day we see what is really happening in the market, and we want to start telling that story.
We're looking for a senior B2B content leader to build and run our thought leadership from the ground up. This is not a social media role. It's for someone who understands a complex technical industry, finds the story nobody else is telling, and makes engineers and procurement executives stop scrolling.
What you'll do
- Build two voices. Shape and grow our CEO's personal LinkedIn presence alongside ASC Global's thought leadership strategy.
- Interview and translate. Meet regularly with our CEO and internal experts. Turn their opinions, experience and market observations into sharp, publishable content.
- Own the big ideas. Track trends in AI infrastructure, data centres, semiconductors, component shortages, EOL products, MRO, energy infrastructure and supply-chain disruption, and develop clear points of view on them.
- Turn data into insight. Work with ASC's internal data to find proprietary trends worth publishing, without exposing confidential customer information.
- Create content that earns attention. Produce industry reports, articles, LinkedIn posts, newsletters, carousels and video concepts, with headlines and hooks that executives actually read.
- Multiply every idea. Turn one major report into a full campaign across LinkedIn, Instagram, our website, email and other channels.
- Prove it works. Track followers, engagement, website traffic, inbound enquiries, RFQs and, ultimately, revenue generated by content.
- Lead a small team. Manage and mentor a Junior Content/Social Media Coordinator, and coordinate freelance video and design talent.
Who you are
- You have 5-8+ years of B2B content, editorial or thought leadership experience in a technical industry. Relevant areas include semiconductors, electronic components, data centres, AI infrastructure, industrial, manufacturing, aviation or similar.
- You're a strong writer and editor who can make complex subjects clear and compelling without dumbing them down.
- You're a natural interviewer. You know how to draw out a subject-matter expert's best thinking and shape it into a narrative.
- You're research-driven and curious. You read industry news because you want to, not because you have to.
- You've ghostwritten or built an executive's personal brand before, and you can capture someone else's voice.
- You think commercially. You care about pipeline and revenue, not just likes.
- You're comfortable working directly with leadership and owning a strategy end to end.
Nice to have
- Exposure to procurement, supply chain or the independent distribution market
- Experience producing data-led reports or market research
- Familiarity with LinkedIn analytics, CRM attribution and email platforms
This role is not for you if your main experience is scheduling posts and managing community comments. We need a strategist, storyteller and researcher first.
Why join
- You'll report directly to the CEO, with real influence and a seat at the table.
- You'll build a function from scratch, with a team and a budget behind you.
- You'll get first-hand access to market intelligence most content professionals never see.
- Compensation is competitive and based on experience and industry knowledge.
To apply: In your CV link 2-3 samples of technical B2B content you've written: a report, article or executive LinkedIn posts.
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