Senior Content Strategist

This is a Non-Employee Contingent Worker Role providing services for TIAA’s family of companies and will be employed by TIAA's preferred 3rd Party Supplier. As a Non-Employee CW, perform a variety of moderately complex business planning, support, and project-related duties. Demonstrates an exceptional standard of quality and holds themselves accountable to achieving excellent results.

This role will sit onsite, likely in a hybrid capacity, at the location(s) listed in this posting.

• University (Degree) Preferred

• 5+ Years Required; 7+ Years Preferred

This role is virtual
Content Strategist
The Content Strategist role is responsible for helping to shape and craft simple, approachable, and straightforward language, hierarchy, and voice & tone for our digital experiences for our clients and participants. In partnership with designers, product owners, and technologists, this position plays a critical role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.
Key Responsibilities and Duties

• Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.
• Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs.
• Collaborate with UX design and writing teams to build consistency and clarity across experiences.
• Research and analyze audience need, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.
• Plan, write and present content for existing and emerging mobile and web experiences.
• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.
• Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.

Required Skills

• Figma Proficiency: Knowledge and experience using Figma for various content tasks (such as collaborating with stakeholders like designers and product managers).
• UI/UX Design: Strong understanding of UI/UX principles, including user-centered design, information architecture, and interaction design.
• Communication and Collaboration: Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Problem-Solving: Ability to analyze user needs and translate them into effective design solutions.
• Attention to Detail: Meticulous attention to detail to ensure high-quality designs. 

Preferred Skills

• Bilingual in Spanish, with proficiency and experience in financial institutions and insurance companies is a plus.  

Anticipated Posting End Date:

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

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Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

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