Senior Content Strategist, Webinars

About the role:

The Senior Content Strategist overseeing Webinars owns the strategy, execution, and optimization of 8am’s webinar program, which includes thought leadership, product, partner, customer, and Continuing Legal Education (CLE) content. Sitting on the Content Strategy team within Digital Marketing, this role oversees a high-volume monthly webinar calendar, ensuring programs are engaging, well-executed, and aligned with Marketing goals.
This role partners closely with Product, Channel, and Performance Marketing, as well as Customer Education to deliver consistent, high-quality virtual experiences that build trust, demonstrate expertise, and inspire meaningful takeaways for our audience.

About us:

At 8am, our vision is to power a world where professionals thrive. We start every day on a mission to empower professionals with the most trusted, innovative technology to deliver world-class outcomes for their clients and exceptional financial results for their business. They count on our purpose-built solutions to simplify operations, ensure compliance, and fuel profitable growth, so they can focus on their clients and do more of the work that matters.

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

• Lead end-to-end webinar strategy, ideation, and development, owning a monthly program of approximately 4-6 webinars across multiple priorities.
• Coordinate the webinar calendar to align with product launches, campaigns, and strategic initiatives.
• Identify internal SMEs and external thought leaders; manage speaker coordination, content planning and review, platform setup, dry runs, live moderation, and post-event execution.
• Serve as webinar host, facilitating live sessions, Q&A, and audience engagement.
• Own and evaluate webinar platforms and tools to ensure operational efficiency and program success.
• Analyze webinar performance, including activation, attendance, engagement, and feedback, to continuously improve programming.
• Support promotional campaign planning and tracking to drive registration and attendance aligned with Marketing priorities.
• Own webinar landing and registration pages, partnering with the Social Media team and fellow Content Strategists on pre- and post-event promotion.
• Prepare and distribute post-webinar follow-up materials, including recordings, resources, and cross-functional next steps.
• Repurpose webinar content into on-demand assets, clips, and downstream content that supports broader Content Strategy.
• Partner closely with the Customer Education team to oversee CLE webinar compliance and administration, including multi-state accreditation, CE21 course setup, attendance and credit tracking, reporting, and delivery of required participant materials.

About you:

• 6+ years of relevant experience in marketing and digital event programming.
• Proven experience owning complex, high-volume, cross-functional webinar programs.
• Strong project management and organizational skills with an attention to detail.
• Comfort hosting live webinars and facilitating audience engagement.
• Analytical mindset with experience using performance data to inform decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and deadlines independently.
• Experience with Wistia, YouTube,  Zoom, Tableau, Contentful, GA4, CE21 a plus.
• Bachelor’s degree in marketing, business, or a related field.
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Additional Information
The annual salary range for this position is $70,000 to $95,000. The salary range for performing this role outside of the US / Austin / California may differ.  8am is committed to offering competitive, fair and commensurate compensation and has provided an estimated pay range for this role. Actual compensation may vary based on job-related knowledge, skills, experience and education.

Why 8am: 

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.

Here’s how we support our 8Team:

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

At 8am, we don’t just offer benefits - we create an environment where people can thrive, grow, and make a real impact every day.

Diversity, equity & inclusion at 8am:

At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. 

Security advisory:

Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology.  As such, our Talent Acquisition Team only follows legitimate hiring practices.  We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process.  All interviews take place over phone call, Zoom/Google Meet or in person.  All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.