Senior Content Marketing Manager

Who we are:

Nirvana is on a mission to harness the power of data to revolutionize commercial insurance and enable a safer world. We are bringing much-needed innovation into the legacy, trillion-dollar commercial insurance industry. We have developed cutting-edge predictive models that use real-time IoT data from billions of connected devices, allowing us to better understand and price risk. Our AI-driven platform fundamentally changes the way an insurance company operates with personalized risk scoring, faster underwriting, modernized claims, and proactive, data-driven insights to help customers prevent accidents.

We’ve already proven the scale—reaching well over $100 million in premiums and more than doubling year over year. Our data moat is growing exponentially with more than 20 billion miles of telematics data, leading to more predictive models and new insights into how we can better understand and reduce risk. Altogether, our loss ratio, efficiency, and customer experience are redefining what can be done in the industry.

With $170+ million raised, including an industry-leading Series C round in January 2025, we’re only accelerating our growth, with strong support from top-tier VCs including Lightspeed, General Catalyst, and Valor. Nirvana’s leadership team has previously helped scale multi-billion-dollar companies from scratch, including Samsara, Rubrik, and Flexport, and includes industry veterans from Hiscox, The Hartford, and RLI.

About the role:

We’re looking for an experienced Senior Content Marketing Manager who can create and execute content strategy end-to-end and amplify our brand presence. This role requires a creative, strategic thinker with experience in digital marketing, SEO, and content strategy who can produce and oversee engaging, high-quality content.

Your primary target audience is commercial fleets. The backbone of the American economy, our goal is not only to help trucking companies obtain high quality coverage, but also show up as a strong partner in safety and growth. You’ll collaborate daily with internal stakeholders and external contractors to create digital content that resonates with this audience - blogs, case studies, video and more. Additionally, you’ll lead content planning, creation, and distribution, ensuring it aligns with brand voice, boosts audience engagement, and drives measurable results.

This is a great opportunity to join a high growth startup that’s focused on delivering value to an essential sector of the economy.

What you’ll do:

• Develop and execute a content strategy aligned with the company’s goals and audience objectives.

• Work with internal stakeholders (product, product marketing, leadership, customer experience) to understand business objectives and shape the content calendar.

• Oversee all written, visual, and multimedia content production for various channels - blogs, social media, emails, website.

• Collaborate with writers, designers, and video producers to create high-quality content.

• Ensure content consistency, brand alignment, and compliance with style and tone guidelines.

• Implement SEO best practices to drive organic search traffic.

• Work with Growth Marketing to track content KPIs, including traffic, engagement, and conversion rates.

• Collaborate with marketing team members to coordinate messaging and optimize content performance.

• Stay up-to-date with industry trends, audience preferences, and best practices in content marketing.

About you:

• 3-6 years of experience in high-growth environments

• Excellent writing, editing, and storytelling skills with strong attention to detail

• You dig deep to understand the audience and industry well so you can create high-impact content that resonates

• A proven track record of developing and executing a content strategy based on company goals

• Strong understanding of SEO, keyword research, and analytics tools

• Strong experience collaborating with the C-Suite and creating stronger brand presence through thought leadership

• Proficiency with content management systems (CMS), email marketing platforms, and social media tools is ideal

• Ability to manage external contractors and internal stakeholders to meet deadlines

• Self-starter who independently seeks out opportunities to learn and succeed

• Bias-to-action - you’re not afraid to get your hands dirty and stretch yourself

• Successfully able to work in high-growth & ambiguous start-up environments

• BONUS - Knowledge and experience in fleet management or transportation

Benefits:

• Competitive salary & equity

• Medical, dental & vision insurance

• 401k with company match

• Unlimited PTO

• Work from home / remote

We set our salary ranges using compensation data from companies similar to our stage and size For this role, the estimated base salary range for this position is $110,000 - $150,000. The actual base salary will vary depending on multiple factors unique to each candidate, including location, job-related knowledge, transferable skills, work experience and our assessment of your level during the interview process. Nirvana offers equity for all full-time employees, which is not included in the range listed above and will have an impact on your overall compensation.

Nirvana offers a wide range of best-in-class, comprehensive benefits including 100% employer paid healthcare plans, an up to 4% 401k match program, paid time off, parental leave, wellness reimbursement, work-from-home stipend and more.Nirvana is committed to building a diverse and inclusive workforce. If you’re interested in this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. We'd like to consider you for this position and roles that may be a fit in the future.

Nirvana is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Nirvana considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.