Senior Campaign Manager

Responsibilities:

• Own and execute multi-channel campaigns (email, webinars, social, behavior-triggered nurtures, and more) that deliver pipeline across personas and segments.  
• Partner with content, sales, and customer success to develop campaign narratives that speak to compliance pain points and industry shifts.
• Use Salesforce, HubSpot, 6Sense, and Goldcast to build, track, and measure campaigns with precision.  
• Translate product marketing messaging into high performing campaign content and CTAs  
• Execute scalable, high-performing webinars end-to-end, from promo to follow-up workflows.  
• Analyze results, extract insights, and take decisive action to improve conversion and funnel velocity.  
• Develop testing plans (A/B, multivariate) to boost performance across email and paid media.  
• Leverage social channels to amplify campaigns and thought leadership.  
• Ensure every campaign asset is on-brand, on-message, and results oriented.  
• Leverage AI-powered tools to enhance targeting, ideation, and real-time optimization.  
• Align closely with digital marketing to integrate PPC, paid social, and displayinto broader campaign strategy.  

Skills and Qualifications:

• 3–7+ years of B2B marketing experience within a complex regulatory environment, with minimum 3 years owning integrated campaigns from strategy through reporting.   
• Proven success in delivering campaigns that drive and ocnvert high revenue pipeline—not just leads.  
• Deep proficiency with HubSpot, Salesforce, Goldcast, and campaign analytics.  
• Strong analytical mindset—fluent in KPIs, conversion rates, funnel math, and pipeline modeling.  
• Experience using AI tools (e.g., ChatGPT, Claude, Gemini) to build custom  GPTs, ideate, optimize, or personalize marketing workflows.
• Curiosity-driven, self-starter with strong judgment, creative chops, and sharp execution.  
• Familiarity with 6sense, Qualified or other intent-based platforms strongly preferred.
• Canva or lightweight design skills preferred but not required.

Why You’ll Love This Role:

• You’ll be part of a high performing team, making a real impact at a company that is setting the standard in RegTech.
• You’ll have the autonomy to bring your ideas to life and the support of a cross-functional team.
• We reward experimentation and curiosity. If you’re someone who’s eager to learn, test, and improve, you’ll thrive here.
• You’ll work at the intersection of marketing strategy, execution, data, and creativity—shaping how we reach and resonate with our audience.
• You’ll be helping financial firms stay compliant in an ever-changing regulatory landscape.