Senior Campaign Developer

Job Description:

Senior Campaign Developer

The Role

Fidelity’s Workplace Investing (WI) business unit is a leading service provider of employer benefits. The Message Execution Center team (MEC) develops and executes e-mail, direct mail, and lead generation campaigns in support of WI’s business goals, ensuring that the right message is delivered to the right person at the right time and in the right channel.

As Senior Campaign Developer, you will work as an integral member of the MEC team that develops and delivers these communication campaigns to benefit plan participants.  The Senior Campaign Developer is responsible for the team’s development, maintenance, and deployment of targeted recipient lists in partnership with a wide range of internal message sponsors, including marketing and product owners.  This individual is responsible for working with partners to understand their objectives and customer messaging requirements, develop contact lists in Unica Campaign platform or Twilio Segment, and ensure the timely, flawless delivery of marketing, service, and regulatory communications to WI customers.

• Understand communication targeting requirements and develop logic to identify and segment the intended audience
• Work with large and varied data sets, from multiple data sources, to conduct analysis on current customer activity and generate concise reporting, contact lists, and meaningful insights
• Build complex targeting rules in Unica Campaign, Twilio Segment, and/or Salesforce Journey Builder
• Develop scalable, repeatable processes for building target populations
• Audit and perform quality assurance on communication campaigns to ensure flawless delivery, including peer and team design reviews
• Support and monitor campaigns in production, troubleshoot technical issues, and make modifications as necessary to ensure communication accuracy
• Escalate issues related to scope, schedule, and quality

The Expertise and Skills You Bring

• Proficient in Oracle, Snowflake and SQL Server databases
• Proficient at SQL query development, including analytic functions, aggregate calculations, case statements, etc.
• Experience in managing extensive quality assurance processes prior to providing reports/data to internal customers
• Attention to detail (emphasis on quality a must)
• Ability to multi-task, prioritize, take on responsibility and work well under tight project deadlines
• Dependable interpersonal skills and active listening skills to ensure understanding of, and alignment with, customer objectives
• Ability to interact with a variety of staff across functions and levels
• Campaign management experience (preferably Unica Campaign, Twilio Segment and/or Salesforce Journey Builder)

The Team

We deliver customer messaging for the Communications & Education organization, which is within the operations team in Fidelity’s Workplace Investing (WI) business unit. This team provides targeting, distribution, and support services for over 70% of the communications generated by WI, including annual volumes approaching 1 billion email and direct mail pieces. We collaborate with internal message sponsors and delivery teams to ensure efficient, accurate, timely delivery of marketing, service, and regulatory communications that drive high-quality customer experiences across multiple WI product lines.

Company Overview

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want!  We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process. Please email us at [email protected] or call 800-835-5099, prompt 2, option 2 if you would like to request an accommodation.

NOTE: FIDELITY WILL NOT PROVIDE SPONSORSHIP FOR THIS ROLE

The base salary range for this position is $81,000-$137,000 per year.  

Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.   

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home.  These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.  Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Certifications:

Category:Marketing