Senior Business Intelligence Analyst - Marketing Strategy

About the teamThe mission of the Marketing Strategy team is to drive maximum value for Zillow by orchestrating strategic planning, surfacing opportunities to improve effectiveness and efficiency, and delivering strategic recommendations to the broader organization. We operate as an internal strategy team, grounded in holistic business priorities and best-in-class marketing practices. Our team blends strategic problem-solving, analytical fluency, and marketing expertise to deliver tangible business impact.

About the role

Zillow Group is seeking a Senior Business Intelligence Analyst to join our Marketing Strategy team. This role sits at the intersection of analytics and strategy, serving as an internal consultant to solve complex problems, uncover opportunities, and support decision-making across the Marketing organization. Ideal candidates bring strong analytical thinking and rigor, sound business judgment, a structured approach to problem solving, and a results-driven mindset. They have a proven track record of tackling complex and ambiguous problems, generating actionable data-driven insights, and collaborating effectively across functions and levels.

Key Responsibilities

• Translate complex or ambiguous business questions impacting Zillow’s Marketing organization into structured analytical approaches

• Proactively investigate data to uncover trends, surface risks, and identify opportunities to improve marketing effectiveness and efficiency

• Conduct quantitative and qualitative analyses to generate data-driven insights, ranging from robust deep-dives to broader strategic assessments

• Develop clear, concise, and well-reasoned recommendations that support decision-making across the Marketing organization

• Partner with Marketing leaders and cross-functional teams to develop strategies, evaluate opportunities, raise risks or blockers, and align on recommended actions

• Manage and adapt to multiple analytical requests by assessing priorities, adjusting to shifting needs, and maintaining focus on the highest-impact work

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $98,900.00 - $158,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $94,000.00 - $150,200.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 3+ years of experience in analytics or strategy roles, with a strong track record of using data to solve complex business problems and inform strategic decisions; experience in internal or external consulting a plus

• Strong analytical skills with hands-on experience in SQL. Experience with added programming languages e.g., Python and data visualization tools such as Tableau or Looker a plus

• Experience working with relational databases, collecting data, and conducting complex analyses on large datasets

• Familiarity with core marketing concepts, including channel strategy, performance measurement, and optimization

• Proven ability to navigate ambiguity, structure open-ended problems, and develop well-reasoned, data-driven solutions

• Demonstrated ability and enthusiasm for independently building cross-functional relationships to align stakeholders and drive impact

• Clear and confident communicator with the ability to distill complex analyses into actionable insights for both technical and non-technical audience

• Demonstrated ownership mindset, comfort in unstructured environments, and a bias for action

• Bachelor’s and/or Master’s degree in a quantitative field (e.g., Economics, Finance, Math, Statistics) a plus; MBA or MSBA preferred

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.