Senior Brand Designer

Who are we: 
Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.
We’ve amassed over 150,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.
Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:

We are looking for a Senior Brand Designer to join our team to help develop, execute, and evolve brand creative across Caraway’s owned marketing channels and website. This role will partner closely with marketers, cross-functional stakeholders, external vendors, and fellow designers to concept and execute impactful, high-performing creative that strengthens and advances Caraway’s visual identity across online and offline touchpoints.
You will play a key role in owning campaigns from concept through production — contributing to big ideas while also delivering thoughtful, detail-oriented execution across print, digital, and experiential channels.

Who You Are: 
You are a strategic, execution-minded brand designer with a strong foundation in typography, layout, and visual storytelling. You think beyond the brief — approaching problems from multiple angles and translating business objectives into compelling, cohesive creative across print, digital, and experiential channels.
You take ownership of your work from concept through production, manage overlapping priorities with clarity, and operate with a high level of autonomy. You’re comfortable collaborating cross-functionally while maintaining accountability for deadlines, details, and creative excellence.

Responsibilities:

• Ideate & execute evergreen/event concepts across multiple channels including, but not limited to: Paid, Social, Email and Print:
  • Develop cohesive creative assets & concepts that are in-line with both our internal messaging and creative guidelines, building upon the established Caraway brand identity.
  • Use historical data to guide your creative decision making, ultimately developing assets that resonate across profiles & personas both familiar and unfamiliar with the Caraway ecosystem.
  • Own and manage overlapping campaign timelines, balancing high-volume deliverables across channels while maintaining creative quality and meeting deadlines.
  • Interpret briefs and/or business goals into high-performing creative
• Maintain and implement Caraway Brand Guidelines across a variety of marketing & social channels, including:
  • Paid & Organic content (static & motion)
  • Print collateral such as packaging materials, direct mail, retail POS, etc.
  • Website landing pages and all associated content
  • Design for offline/experiential brand activations
• Enact Brand Storytelling and maintain synergy throughout all Caraway marketing channels:
  • Participate in creative testing for paid marketing channels and use these insights to expand our brand visual toolkit & top performing creative strategies
  • Collaborate with external freelancers and resources as needed to produce content while enforcing the Caraway brand identity
  • Support the Associate Design Director in ensuring evergreen and campaign-specific design direction strategies are supported across all marketing assets

Knowledge, skills, and abilities:

• 5+ years of experience in brand design & curating delightful mobile and/or social-first experiences, with a compelling portfolio of distinctive technical creative design work; DTC brand development experience a plus
• Expert in the Adobe Suite (Photoshop, AfterEffects, InDesign, Illustrator, Premiere) and related web design tools (Figma)
• Strong organizational skills, time management skills, a keen eye for detail, and ability to manage multiple projects at once
• You work well in a team as well as alone
• You're excited about our mission and making an impact at Caraway

The anticipated base salary range for this role ​is $90,000 - $110,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Life at Caraway:

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! 
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. 
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. 
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
• #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
• Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
• Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! 
• Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection.