Lead integrated communications strategies, develop content for various channels, collaborate on brand efforts, and track brand health metrics.
The Senior Brand Communications Manager is responsible for leading and executing integrated communications strategies that engage, inform, and inspire. This role reports to the Senior Director of Public Relations and Brand, and plays a crucial role in fostering a cohesive brand narrative across audiences in support of our mission, values, and growth.
Responsibilities:
- Create compelling content for communication channels such as social, Slack, intranet, and email, and partner with Brand Studio to develop engaging visuals to drive awareness and engagement.
- Collaborate with Internal Communications and Marketing teams to integrate PR and brand efforts with relevant employee and growth campaigns.
- In partnership with Director of Brand Content and PR agency, develop and amplify thought leadership programs for key SMEs across earned, owned, and social media channels.
- Liaise with PR agency on interview scheduling, event logistics, briefing materials, and reporting needs to ensure successful outcomes.
- Monitor industry, company, and competitor coverage and platforms to inform PR and social strategies.
- Create and maintain a calendar of relevant awards for the company, executives, and employer brand, and lead development of award applications.
- Maintain brand communications calendar inclusive of key PR initiatives, social media campaigns, growth initiatives, and internal communications priorities to ensure visibility and collaboration across teams.
- Create monthly and quarterly reports to track brand health and impact of brand initiatives across PR and social media programs.
Required Qualifications:
- Bachelor's degree in Communications, Public Relations, Marketing, or related field.
- 5+ years of proven experience in leading communication campaigns across external and internal audiences.
- Excellent written and verbal communication skills, with a knack for storytelling and simplifying complex information.
- Strong project management capabilities with the ability to manage multiple projects simultaneously and meet deadlines.
- Experience in healthcare industry communications
The United States new hire base salary target ranges for this full-time position are:
Zone A: $120,050 - $156,070 + equity + benefits
Zone B: $132,055 - $171,677 + equity + benefits
Zone C: $144,060 - $187,284 + equity + benefits
Zone D: $156,065 - $202,891 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for you will depend on several job-related factors, unique to each candidate, which may include education; training; skills; years and depth of experience; certifications and licensure; our needs; internal peer equity; organizational considerations; and understanding of geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and great compensation package based on their roles and locations. Your Recruiter can share your geographic zone upon inquiry.
Benefits & Perks:
In addition to receiving a great compensation package, the compensation package may include, depending on the role, the following and more:
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Paid Time Off ("PTO") and Discretionary Time Off (“DTO")
12 weeks of 100% Paid Parental leave
Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies.
Work-From-Home reimbursement to support team collaboration home office work
Your recruiter will share more about the salary range and benefits package for your role during the hiring process.
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.
Top Skills
Email
Intranet
Slack
Social Media
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