Senior Associate, Experience & Digital Marketing, Business Planning Senior Production & Portfolio

Job Requisition ID: 94022
Location Designation: Fully Remote
Job Title: Experience & Digital Marketing, Business Planning Senior Production & Portfolio Associate
When you join New York Life, you are joining a company that values career development, collaboration, innovation, and inclusiveness. You will have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.
The Business Planning team is part of the Experience & Digital Marketing organization (EDM). As EDM brings an increasing number of capabilities in-house, Business Planning plays a critical role in coordinating and driving the integration, sequencing, and delivery of workstreams into the broader portfolio. This is delivered through (1) management of EDM's integrated business plan, roadmap, and portfolio of work, (2) mobilization and delivery management of large-scale, cross-functional programs and production that support EDM's strategic goals and activations, (3) synthesis and packaging of complex work into clear plans and narratives, and (4) the empowerment of EDM employees to organically grow, connect, and collaborate to achieve business outcomes.
What great looks like in this role:
You are a motivated, energetic, adaptable, and extremely detail-oriented candidate who can seamlessly plan, coordinate, and drive a diverse portfolio of large-scale, cross-functional programs and activations - from enterprise-level roadmap planning and resource alignment to production coordination, delivery tracking and OKR reporting. You think at the portfolio level: understanding how individual programs connect, where dependencies exist, and how sequencing decisions impact campaign needs. Examples of programs include in-house creative and content production, cross-channel campaign activation, MarTech & Digital Experience Platform enablement, and modernization efforts.
You are eager to engage with and listen to employees and partners of all levels, bringing passion, strategic planning detail, and thoughtfulness to every interaction. You have strong teamwork skills, excellent written and verbal communications, and the capacity to work cross-functionally and influence at all levels of the organization. You have a firm handle on leading meetings, solving problems & proposing solutions, facilitating workshops & synthesizing outputs, and asking questions.
You take initiative and you are a process-oriented problem solver & critical thinker with the ability to manage multiple efforts and balance work strategically. You have incredibly strong organizational skills and the ability to prioritize work in a deadline-driven environment, including proficiency in using digital tools and platforms.
Key Responsibilities:

• Lead EDM portfolio planning and delivery across assigned programs, defining multi-year roadmaps, prioritization frameworks, investment sequencing, and resource strategies to ensure the portfolio advances EDM's business plan and OKR framework.

• Coordinate production planning across in house creative, content, and technology teams, ensuring production requirements, timelines, dependencies, and resource needs are incorporated into portfolio plans and activation strategies.

• Connect the dots across programs and portfolios of work, identifying how strategy, roadmap decisions, resource allocation, and program outcomes collectively support EDM business objectives, while surfacing tradeoffs, opportunities, and downstream implications.

• Facilitate cross functional planning, governance, and decision making across stakeholders, driving alignment on priorities, milestones, dependencies, and business outcomes through workshops, planning sessions, and executive discussions.

• Own and maintain portfolio management artifacts, including integrated roadmaps, capacity plans, dependency maps, and planning assumptions, ensuring leaders have accurate visibility to support prioritization and decision making as conditions evolve.

• Identify, assess, and escalate portfolio level risks, constraints, and planning gaps, including resource limitations, roadmap conflicts, and interdependencies, while bringing recommendations and options to support timely resolution.

• Continuously improve planning, portfolio management, and reporting practices, leveraging tools such as Workfront and AI to increase transparency, streamline operations, strengthen governance, and improve organizational effectiveness at scale.

Skills & Competencies:

• Experience within a marketing, creative, content, digital, or customer experience organization, with a strong understanding of how marketing strategies, campaigns, and activations are planned, developed, and delivered.

• Strong collaboration and teamwork skills (including internal employees and third-party partner resources).

• Strong written and verbal communications, especially regarding public speaking, email communications, and PowerPoint presentations.

• Ability to work cross-functionally and partner with both colleagues and business leaders to influence at all levels of the organization.

• Self-starter, process-orientated problem solver, with the ability to manage multiple efforts and balance work strategically. You have no problem working in the gray.

• Strong organization skills and ability to prioritize work in a deadline driven environment. Detail-oriented is an absolute must.

• Preferred if candidate brings strong knowledge of Tier 1 creative and content production, including production operations, rights and usage management, talent and asset licensing, vendor management, budgeting, workflow governance, resourcing, and delivery planning, enabling effective planning, operational management, cross functional coordination, and informed decision making across complex programs and activations.

• Proficiency in using digital tools and platforms - specifically, strong command of PowerPoint is required, and the ability to tell a story and complex narrative through slides; familiarity with Adobe Workfront would be a great value-add; the team heavily uses AI, and the candidate must either be "all-in" on learning and scaling (training is provided by the company) - or, proven experience of solutioning problems and creating efficiencies through AI is an incredibly strong value-add.

Experience:

• A minimum of a bachelor's degree and at least 7 years of relevant experience

• Proven experience in cross-functional & large-scale business planning, activation production, strategy, project/program planning and/or management; please note that work samples may be requested.

Job Level: LEVELPF4
Pay Transparency
Salary Range: $100,000-$143,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Requisition ID: 94022